“master Eder and his Pumuckl” Amazon Prime, “Bibi blocksberg” in the case of Netflix, children’s programming by ARD, ZDF and Kika in MagentaTV. It is a Surprise that the public broadcasters to make attractive the content of those streaming platforms even more attractive, fight it, otherwise, at every opportunity.

the contributors can be surprising. He has male, with its monthly € 17.50 the production of “sand”, “Schloss Einstein” or the “show with the elephant”, co-financed and now he has to himself and his children/grandchildren, buy another viewing pleasure as a subscriber to Amazon & co. The broadcasting fee had another fulfillment of a promise and the promise of the streaming services: TV mobile, non-linear, program request, when and where you want.

ARD and ZDF to name the reasons why you rich by the contribution payer-funded content to the (US)platforms. The ARD spokesman Ralf Borchard says, “the goal of the ARD is that the viewers of the audience over a long period of time, access to the program.” It would be Ideal if this could be bundled to be done in one place, and with a clearly identifiable brand marking. “This is not feasible under the given framework conditions,” says Borchard. A step in this direction had been made in the past year, with the Channel ARD Plus.

This channel of the ARD will not find the audience on its remote control. ARD Plus is such as ARD Plus Kids, ZDF Select is how ZDFtivi Select a paid Internet offer at Magenta TV, Deutsche Telekom. The group was able to acquire 8000 programs of the Public service, usable for the Magenta-TV subscribers. What happens here, as in the case of Amazon and Netflix: attractiveness and profits to be increased with contribution-funded content.

ZDF Enterprises must be content to Streaming platforms

sell A ZDF spokesman explained, “the licensing of content to Video-on-Demand/streaming platforms on the Internet to national and international partners belonging to the area of responsibility of ZDF Enterprises”. Ralf Borchard of the ARD refers to the fact that new episodes of the “broadcast with the mouse” would, in principle, first run the linear program and the ARD-Mediathek. So much exclusivity must be.

There was the next Problem begins: What is in the libraries, how long? A conclusive answer is not to have the corresponding residence time remains one of the greatest mysteries of German stations and broadcasting policy. Puzzles is equal to the gap entry point is the same: Amazon, Netflix, and Magenta, offer themselves unabashedly as a problem solver. You would not have in the assortment, which offer the Public time and time in the library. ARD and ZDF are chained to the outdated linear System. The “cemented the old world in the new”, writes media scientist Volker Grassmuck.

ARD and ZDF to explain their Plight to a virtue. Revenue from the license business to the benefit of the own programmes, producers and other beneficiaries of protection would benefit, during the broadcast post about the add-on is grafted to revenue. All of this would not happen, would be (children)programmes in the drawer. “Also from the point of view of the Users, no advantage would arise if the relevant contents are not recycled,” says Borchard.

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Amazon Prime shows TV series “Meister Eder and his Pumuckl” is visible again

Joachim Huber

So far, So bad. Institutions, and in the same way politics have created a Situation that let to the contributors and viewers of the top-notch children’s programs of the ARD, Kika and ZDF only to be dissatisfied and only can be resolved if there is a platform for the program’s assets will be installed on the Public. A platform, the Amazon, Netflix, and Magenta to more of its own effort, forcing than to the closeout of ARD and ZDF.