“Gynning & Mountains to get us to change the platform”
“Spotify miljardaffär can lead to more innovative formats”
“This is a kulturartikel which is a part of Aftonbladet’s opinionsjournalistik.”
“At the beginning of February bought Spotify podcast-producer Gimlet and platform Anchor, a deal that analysts say may have cost them well over two billion (the exact figure is secret). They are betting on podcasts is nothing new, but the size of the deal has got the industry to raise eyebrows. Especially since the pods, except for a few giants, not yet pulls out the really big money. At the same time need Spotify other legs to stand on than the bumpy, complicated and competitive music industry. In comparison, the podcasts cheap content to produce.”
“Amy Schumer, who wrote a contract with the company worth over a million dollars for the pod 3 girls, 1 Keith, sent out his first season on all platforms but if you want to listen on the latter section must go to the Spotify player.”
“the Gimlet has popular pods as Homecoming and Crimetown in his stall, but if some of them in the future will be exclusive to Spotify is unclear.”
“In Sweden Gynning and Mountains to find themselves, which premiered on 12 February, a similar bet, exclusively with Spotify. Where they talk old parhästarna Carolina Gynning and Carina Berg on divorce, dating and personal development (including through the exercise vaginamusklerna with yoniägg).”
“It’s pretty entertaining, mainly thanks to the Gynning who is the one who bid the most on himself. If the first section was tentative and flamsigt, with the highlight when Berg read from the Gynnings autobiography, Ego girl, becomes the balance with it a bit more serious (in one case quite a fresh separation, in the second newlywed passion) better already in the second division.”
“Not unexpectedly, Gynning, and Mountains will find themselves already given rise to a lot of headlines, and will surely attract to listening in a country where poddmarknaden dominated by kändisduos talking with each other. If it is going to get someone to change their primary lyssningskälla remains to be seen, but for us poddfans is much more willing to invest. Hopefully it can provide more innovative format in the future, even in Sweden.”
