BECAUSE an event is ordinary and predictable as the birth of a child often takes on the characteristics and scope of a crisis? Can a work organization does not take account of the life and of course, it is evolving? Starting from these questions, Margherita Barin, 32 years old, mom, designer and social entrepreneur in vicenza, in 2018 and after the birth of the eldest daughter, Carolina, has given the impetus to a start-up social that called Tilla Baby Box , which is a platform where you and other parents to select, design, test and sell personally the best products for mother and child, assessing the characteristics, but especially the environmental impact. The project is addressed to fathers and promotes a cultural change in the organization of the work, where the people and their lives take on a central role.