Total sold 1.3 million volumes of poetry in 2018, which means a turnover of sek 150 million, an increase of approximately sek 16 million against the previous year. What is remarkable is that the buyers are predominantly young people: two-thirds of the buyers were younger than 34 – young women and teenage girls mentioned that the largest customer groups for poetry.

According to The Guardian, the increase in an unstable and extremely political mode which calls for shades of gray, the beauty and shades.

the 26-year-old canadian, political poet Rupi Kaur, who has 3.4 million followers on Instagram.

Even the works of Leonard Cohen, John Cooper Clarke, Seamus Heaney, Carol Ann Duffy, and Homer sold well.