The Federal office of culture receives in these days Post. Digital platforms will in future have to show a 20-percent Swiss films – the request closed three producers associations, as well as the directing and script Association. Was initiated in the paper by the Swiss Fiction Movement, a group of younger Directors. The ratio should allow the Swiss Film “a long-term secure access” in the times of the Streaming . Joël Jent, producer at Samir’s company Dschoint Breaking and the author of the paper, the demand for “realistic and reasonable”: “we Want to be culturally pseudo-Americanized European Suburbs? Or do we acknowledge our own culture and self-reflection, the space should you have?”
would the providers would have to offer a 20-percent share of Swiss content, Swisscom TV, UPC, or Sky, but also in Switzerland, available to international streaming services such as Netflix or Amazon Prime. For Peter Reichenbach, producer at C-Films, which produced, among other things, the big success of “Zwingli”, is the claim a little. “It is not safe to go, with so many movies we can fit the services.” Joël Jent sees it differently: “It’s not true that there are enough Swiss films. You have to involve in the process, but also existing movies.”
survey
show streaming providers such as Netflix, at least 20 percent of Swiss films and series?
Yes
no
A quota of 30 percent for European content
enough
Yes
19.0%
no.
66.7%
A ratio of 30 percent for European content is sufficient
14.3% <p class 21 votes
Yes
19.0%
no.
66.7%
=”result answer”> A ratio of 30 percent for European content
14.3%
21 votes
the Background of the discussion is the question of how the Swiss film industry on the digitization should respond. Even now, company is for many of the production after the cinema start of the evaluation on Video-on-Demand services, Central. How do you make sure that your movies and TV shows are in the future, where people stream, so, for example, also on Netflix? And make it Swiss authors and Directors to take advantage of your, the potential of streaming platforms and to develop internationally compatible substances?
cooperation
One way this could go: a co-production between the streaming services and TV broadcasters, are involved with local production companies. The beginning of the year have started in Vienna, the filming of “Freud”, a new series of ORF and Netflix. In Italy there is the Mafia series, “the Suburra”, developed by RAI and Netflix, which is seen on both channels. In Switzerland, no similar projects have yet been concluded. In the case of “Private Banking” by Bettina Oberli discussions were held, the project failed, but apparently the fact that Netflix had more than the desired two parts.
Basically, SRF is interested in cooperation with international partners, says Urs Fitze, head of the fiction. “We want to be with our series on the international market successfully.” SRF and the production company Contrast participated at the last Berlinale for the first time in the series-Pitching and presented the historical series “the Davos” for which they were looking for European partners. According to Fitze, it is not excluded that it will work in the “Davos”, later on, with a streaming platform.
Netflix is reportedly seeking the conversation with the Swiss networks.
producer Peter Reichenbach finds such Deals between platforms and broadcasters is problematic: “In some ways, are competitors.” In Germany, the ZDF withdraw more and more from the business, because it bring to the station a little, if he can, for example, show a series until after the Start of a streaming service. In addition, the SRG launched from 2020 on their own digital platform. According to the Directorate-General for you to bring a Swiss perspective in the streaming world, is because they do not have international providers, “of course.” Nevertheless, it was open to partnerships with other platforms. “To what extent, however, for smaller markets, such projects are realistic and sustainable, is another question.”
“Together with the larger producers, the SRG undoubtedly has a monopoly,” directed by Samuel Black. Photo: Doris Fanconi,
Samuel Black, Director of transmedia projects, such as “Polder”, sees a different Problem when it comes to the role of Swiss television. “Along with the larger producers, the SRG has undoubtedly had a monopoly. It is one of the largest Swissness-machines of the 21st century. Century.” The realities of the market would have shifted but for a long time, today we must also develop materials that reach a larger audience – “international-designed series with a 40-million-Budget for a young, genre-oriented audience”. The SRG as a lock maintenance could create incentives that innovative will be produced, Storylabs and internationally-stocked Writer’s call Rooms. “But as long as the editors of the SRG Board of Directors will be delivered dwarves forced materials for the garden, this dwarf also to the authors (s) and producer (inner).”
the market Is too small?
Black-and-mind the interests of the SRG will be set with those of the film producers. On one occasion the Swiss television in February, well-known producers have the present, so to speak, to a “Patriot Act” sworn – to “We”, the fight against the international platforms and hold together. Many producers, writers and actors would, according to Black there is an interest in the “SRG-Storytelling-monopoly” to get a “strong competition” and streaming services would invest here at home in narrative materials, and technological innovations.
Interested in Netflix and similar services for Switzerland? According to a Netflix spokesman of both the German and the French speaking Content Manager to watch the theatrical releases and TV broadcasts from Switzerland “exactly”. In the course of the year, Netflix wool are also intensifying discussions with the Swiss networks, “to determine the potential for co-productions in the market”. With networks about Film and TV-production companies.
Joël Jent is one of those producers who are always looking for the contact to streaming services. His experience: It was very difficult to approach people. In 2016, he had visited at the Cannes film festival, a Seminar with the title “Coproducing with Netflix”. “The only Problem was that Netflix had cancelled on short notice.” Requests generally remained unanswered. As the market Switzerland is not relevant enough.
30 percent European
Again, grows Netflix international and biased in some European countries, the local film industry – also because the EU has decided for reasons of “cultural diversity”, that streaming providers will need to show a 30 per cent European content. The Federal office for culture wants to take over this scheme in Switzerland. In addition, it should be noted in the film, law, digital service providers need to invest 4 percent of their made in the country the income in Swiss productions. Netflix says: “We are waiting on further Details.”
The Federal government wants to leave it to the services, how you use this “reinvestment” obligation. You can work together with local producers and content arising from the First broadcast. The Plan of the Federal government in the industry with a lot of encouragement, even in the case of Samuel Schwarz: of Course, you have to force the US provider charges.
ratio to access to Swiss films grant
From the skim money should be created according to the Black-but also to own licenses and patents; Silicon Valley could learn something. The former 400asa theatre-maker has no qualms with global streaming services to work? The new technologies are not characterized necessarily ideologically, Black, and a progressive left politics should be progress – and tech-savvy. National foreclosure policy is a No-go for the film industry.
You could bring the platforms but for the purpose of providing services. In this respect, Samuel is Black and also behind the paper, which calls for a 20 percent share of Swiss content on streaming services. The rate grant access to Swiss films, says Joël Jent, and availability on streaming platforms. In a small market such as Switzerland, the protection mechanisms are elementary: The economic power of the international players could develop the industry in this country, never.
(editing Tamedia)
Created: 25.04.2019, 17:39 PM
