on the left of a Container to the right is a car-spray factory, and in between a gate in schmuddeligem Green. The main entrance to the 3+ in an office building in Schlieren is spectacular unglamourös. Behind this door is the grellste glamour factory of the country is hidden.
The just-launched season of “the Bachelor” is a national media event. “View” and “20 minutes” to bring the Fans almost in real-time, up-to-date, in talk radio, every kiss is analysed, every petty jealousy. 3+ is the Sender of the young, the transmitter of the advertising-relevant group of 15 – to 39-Year-old. Almost every Fourth of them has the Start of the latest season of “the Bachelor” on 21. October looked.
two weeks Ago, Roger Elsener has. this door in Schlieren for the first time as a new chief by steps On the verge of CH Media had given to the purchase of the transmitter is known. In addition to a few nice words Elsener had a message for the staff: He wanted to keep 3+ compared to the Aargau corporate headquarters back.
Roger Elsener had been addressed, which is the fear on the fifth floor in the Schlieremer office building, many of the 60 employees after the Acquisition: namely, that with the inclusion in the Aargauer group of the Habitus of the all-time pirates prepare station – so at least our perception of it – is lost.
“We want to be number 1 in the case of the Private”Roger Elsener
3+, still something of the naughty newcomer on the Swiss TV market, could faster grow up, as he would like. After 15 years of puberty for the transmitter seems to be over. 3+ is now part of a strategy that will change the Swiss TV landscape in a sustainable way.
“We want to be number 1 in Private,” said Roger Elsener self-aware.
He went once in the Bad
He sits at the wheel of his car. An off-roader, not particularly showy, but full of electronic Gadgets. The boss is on the road to his employees, he wants to show. Aarau, Bern, Luzern and Schlieren. Road tour, he called. In addition to TV 24, TeleBärn, or Radio Pilatus, which belong to the CH-Media group long Elsener now for a 3+ charge.
he is, of all things, have this station, for Elsener only an anecdote. He had left the station once in a Negative way. Elsener, 2012 at 3+ of the COO, behind the transmitter-in-chief, Dominik Kaiser, the number two was.
“It has, at the time, just don’t want to be.”Roger Elsener
In the industry it was rumored at the time, the idiosyncratic founder’ve found with the experienced TV-makers, finally, his successor. It turned out differently. After not even a year of New submitted the notice of termination. “It has, at the time, just don’t want to be”, and he says today. The Emperor does not want to speak to separation. The founder is descended from 3+ and has imposed 100 days of silence.
Roger Elsener on the Gas, the highway between Zurich and Lucerne. Target the Headquarters of Radio Pilatus is. On the journey he speaks of the growth strategy, which he followed with his TV channels. “Ten percent share of the market come together with TV24 and 3+,” he says. A challenge to all the other competitors, even to the SRG.
“narcissists is often attributed to a leader profile. Because I’m not doesn’t mean I can’t lead you and me to prevail.”Roger Elsener
So, researchers would formulate the father of a family, but never, not his style. Publisher Peter Wanner, his supervisor praises him as a proven Manager and team player. And it is precisely these two attributes are designed to be the new strong man in the Swiss TV business negatively. In the scene anyway, he remained in spite of his many years of activity for many an Unknown. Inconspicuous, it is called multiple times, in the best case, still busy. He was always the First one in the office.
Roger Elsener seems to have everything already belongs to. Matter-of-factly he replies, without having to remove the view from the road: “narcissists is often attributed to a leader profile. Because I’m not doesn’t mean I can’t lead you and me to prevail.” He was one make the other better. Old companions tell that he had noticed in floorball by the many Assists. And his great ambition.
From the river Spree to Schlieren
Grew up in Zug country, it drew the studied media, economists, soon to Berlin to one of the largest media corporations in the world. In the case of Viacom proven he was sent to Switzerland in the home, in order for the group, among other things, the Swiss versions of MTV and the kids channel Nickelodeon to build up. 3+-founder Dominik Kaiser was on the young Swiss to the attention of, and recruited him.
Elsener moved from the large, representative offices on the Spree river in the industrial zone of Schlieren. This was no Problem for him, he says: “I had to define my Ego as a big market. I had rather an exciting task.” And the one he got.
No News, many emotions
The German part of Switzerland, with around five million inhabitants, is a small, but highly competitive market. In addition to the high therefore the SRG diverse competitors squinting at the 750 million Swiss francs of advertising money, to distribute it per year. There is much to gain, but to lose much more. Television is extremely expensive. The former broadcaster TV3 (which belonged to, such as this newspaper, Tamedia) failed. Roger schawinski’s Tele 24 as well.
The self-appointed pirate radio station, he met a highly motivated, combat-ready employees that it wanted to the Big show.
Then it was time for a long time and agreed that the private national television can be found in addition to the SRG has no place. To Dominik Kaiser with 3+ proved the opposite: with US-that was nice of you and eingeschweizerten Reality bought-Soap formats, which had international success. Emperor’s solution: no experiments, no News, a lot of emotions. The new Boulevard station from Schlieren grew up with the boy rapidly. That’s why Roger was interested Elsener in 2012 for 3+.
The self-appointed pirate radio station, he met a highly motivated, combat-ready employees that it wanted to the Big show. The Christmas legendary were the celebrations. Dominik Kaiser, the captain, who does not drink alcohol and nights studying ratings. And he was not, apparently, for a strong helmsman in addition to ready.
The Zenith is hired to
Elsener, one of the few Swiss TV-maker with international experience, reached after CH Media. It was, with the regional stations, an ambitious expansion plan forward. This also includes the adequate packaging for Social Media channels and the right strategy for the Diversification in the Internet. Because the time of the boob tube in the living room with its linear television runs.
The boy of your TV content, on demand, get on your cell phone. While in the case of this target group media consumption is increasing overall, more likely to use you according to a study by media pulse for classic television, only 64 minutes per day. In 2013, there were 86.
3+ should be running-in according to the “world week” this year, a profit of 14 million Swiss francs.
Roger Elsener must find this development answers. Also, in a market that is becoming globalized and small-scale, sustainable, money can be made. Because here, too, the advertising revenues go back. 3+ is to retract according to the “world week” this year, a profit of 14 million Swiss francs. Most industry observers agree, however, that the Zenith has been reached and it can only go downhill.
But Elsener does not want to talk. On his road tour, he wants to tell the employees prefer the opportunities of the future. As the first employee of Radio Pilatus coming in the enjoyment of his motivational speech. Full of vigour occurs Elsener in the Assembly room of the Lucerne headquarters. The door closes behind him.
Created: 14.11.2019, 11:27 PM
