the Mistake revealed the so effective, ”Sweden’s oldest and largest music prize” for what it really is: a few names on a piece of paper.
Ever since galaboomen took off around the turn of the millennium, the organisation, the trade association IFPI famlat after the Grammy’s identity. You have tried less costumes, refrained from the tv broadcast, let the people vote via the net, set up various a number of special categories of cooperation with different companies. Flaring is has eroded both the brand and the prestige. In the day, know probably only a few in addition to those closest to the bereaved what a Grammy is. The air of majesty and exclusivity that surrounded the price during the glansdagarna in the nineties is gone.
a conquering of the Efva Attling-designer glasobelisken mean things for the Swedish music makers. Not least for those who are early in their career. The veteran Robyn raises perhaps not significantly on the eyebrows to their two appointments in 2019. But that Malmörapparen Ozzy, large in the small but small in the large, scooped all three nominations were already up for the evening, perhaps, the largest snackisen, something that likely introduced him to new audiences. Unfortunately, for Ozzys part, changed prices in two of his three categories more established artists: Jireel and Seinabo Sey.
In the third, the newcomer of the Year, was statyetten home extremely well deserved of multibegåvade Imenella, who lost the corresponding price P3 Gold a few weeks ago. The galan big winner, norrländske rapper Fricky, was rejected, in turn, significantly of branschjuryn. Instead landed the heaviest Grammisen, the artist of the Year, with Stockholmsrapparen Z. E. He won the P3 Gold for this Year’s hip-hop, where Grammisen went to Jireel. Yes you hear: the music awards is the very highest degree, relative. You are doing all involved a disservice if you treat them as other than a curiosity.
maybe the very best in expanding the most notable winner, the 91-year-old Gullan Bornemark. A person who has done more than the vast majority of the swedes ‘ introduction to and training in music and giving out cds, musikböcker and done concerts since the 1960s. Now, in 2019, she was receiving the award for the Year barnalbum. The price is her first at the gala, ever. If the Grammy had been an exact science, she had, of course, already had a thousand.