“you Plan with us your last trip”: this is the funeral home funeral planner advertises.ch. At the company from Horw, you can book burials online. Now she has decided to ad an extraordinary action.
Last Saturday distributed four Flight Attendants with angel wings on the back, in the city of Lucerne Flyer with the inscription: “Now 10% early bird discount”. In addition, an ad ran in the VBL buses and in the post-car spot with the four angels.
The advertising will be in Luzern, Werbeagentur Rocket.ch supervised, such as the “Neue Luzerner Zeitung” reported. With the advertising they wanted to appeal to Young and Old, said Mathias Schürmann of the competent advertising Agency, Rocket.ch to the “Neue Luzerner Zeitung”.
One of many promo actions
The action should to the funeral provision encourage. Nevertheless, Schürmann can understand that some people are disturbed at the “unusual eye-catching advertising”. There has been a positive as well as negative feedback. Schürmann emphasizes: “The promo action with the angels, and the accompanying video clip are neither taste nor irreverent.”
“angel of death” in Lucerne: Red Flight Attendants hand out flyers. (Image: Screenshot Youtube/Rocket – Powerful Advertising)
Roland Grieder, lecturer in advertising sociology at the University of Lucerne, has the same view. Death and Dying are no longer a taboo. “Ten years ago, this was not yet the case, but today, the topic is ubiquitous, it is being talked about, it appears in the media.” The advertisement was one of many promo actions.
For many are also disrespectful
But there is also criticism: “It is a sign of disrespect to the people who are most directly confronted with a death ,” says Martin Mendel, managing Director of Egli Bestattungen AG, compared to the “LZ”. According to Mendel, a funeral needs to advertise companies and understated.
Also, Rolf Arnold, co-owner of the Lucerne’s funeral home, Arnold and son, is of this opinion: “reverent in our industry is extremely important.” Whilst it was good to encounter the issue of Dying and death open, “you can’t make it to the top”.
(red)
Created: 17.05.2019, 17:26 PM
