pretty brave, this woman. Out there on your own, a travel magazine and relies only on paper. In a time in which most of the publishers restrict the tourism pages and the future of online see.
they had been warned: “Many thought I was crazy, but I just had to try it, otherwise I would have regretted it for a lifetime,” says Yvonne Beck. Fear of Failure, you don’t know already. Maybe you feel so comfortable in the United States. “Go for it” – that was her motto. And she is convinced that The travel, “this emotional topic,” is reviewed in the media. “All of travel – or dream about it.” For holiday people would always be willing to spend money.
“bucket list” is the new travel magazine, it is published four times a year, a folder for each Season of the year – three editions have already been published. Page-long, beautifully illustrated reports of on-the-go, but also short of forage, informative, original and playful. To the question, “why paper?” replies Yvonne Beck: “Because I love paper.” What would be Nicer than to relax on the sofa after hours at the Computer on the Sofa, browsing through a folder, or a story to immerse yourself – and for your own Bucket List inspire you?
“bucket list” – the past twelve years living in Zurich, German finds the title of “awesome” – “my mother found him stupid”. Only because of the English Name she had assumed that the magazine is addressing a younger audience, says Yvonne Beck. Apparently, it is bought by enterprising, young-at-heart pensioners. Beck gives travel tips for every age and every Budget, from camping to 5-star Resort. Only stories about 08/15-beach holidays in a luxury hotel are missing. “What should I write about?” Such a vacation makes it as boring as photos of the bubbly glass by the Pool.
special experiences are the luxury of our time
Beck is asleep in any case, preferably in the hammock on the beach or on the roof of a Camper Van under the stars. And you do really, really dirty. She says from a Tour through the jungle: “From the top hats poured, below the ankle was deep mud – a great experience.” For the 47-Year-old is: “a special experience is the new luxury.” The magazine proposed trips were exceptional, but not extremely, this is important to her: “Mr and Mrs Smith you should be able to without difficulty imitate.”
stories about special places, but also about special people, close to her heart. The previous titles of the stories are devoted to Israel, Colorado, and Quebec. In the Spring (from mid-April at the Kiosk) is Botswana in focus. But About half of the stories relate to objectives in the near abroad, for example in the Allgäu region or South Tyrol, underlines the Issuer. And because you are eating yourself like that is given to the cuisine (in the magazine “galley”), a lot of space.
Also the dark side of tourism does not Yvonne Beck: In each issue an Interview on the topic of human rights, animal rights or the protection of the environment is printed. And, if the representative of Amnesty International Switzerland, commented critically about the US President and his policies, you will find the “big US Fan” is important. Regularly destinations in the United States are presented in the “bucket list”. It is now convenient to be in the States, what you appreciate, as a private, rather “lazy travelers” enormously, says the publisher. Turkey, however, they are boycotting at the moment for political reasons. And it annoys you that you can’t discover certain countries, such as Afghanistan or Saudi Arabia as a woman alone.
Although quite fresh in the publishing business – Yvonne Beck is not a Greenhorn in the tourism profession. Previously, she served as editor-in-Chief of the luxury magazine Prestige, as well as the travel magazine “Imagine” and “artundreise”. After 20 years of media experience, to dare, to produce it’s own folder. With stories and stand behind them completely could and would like to read myself. Still, you can afford neither permanent employees, nor is it a big office: “Sunday evening I was sitting on the Sofa, adhesive stamps and a bag of copies.”
pack your bags for the trip to the Australian Outback
to be rewarded: Just Beck of the ITB in Berlin, the most important tourism fair, is back in the world. Of the industry, you could reap a lot of praise for your magazine. The Echo is after the first year of the “surprisingly positive”. The kiosk sale is going well, even in Germany, although the competition is big.
your next trip to Australia, to the wild Outback of the North. Beck loves to be on the go. And you love your suitcase, these “gray Spiess suitcase,” as she flirts. The color is, indeed, the case is rather covered with stickers from all over the world. She loves the case, but you hate to pack the suitcase as before, you need hours.
(Sunday newspaper)
Created: 31.03.2019, 00:29 PM
