Sponsored posts on Instagram has become a billion dollar industry in recent years. In the US it is now becoming more common to Instagramanvändare creates imaginary images and post where they portray themselves as if they are sponsored by famous brands, despite the fact that they don’t get paid. This is an attempt to give the appearance that their accounts are sought after by sponsors, in the hope of thereby creating real opportunities to get paid sponsorerbjudanden, according to the magazine The Atlantic.
” People pretend they have a sponsorship in order to seem cool. It’s like they say that they got everything for free, while you other losers have to pay, ” says 15-year-old Allie in the article.
Monica Ahanonu, an illustrator and influences, saying that fake ads now become so habitual that she no longer can determine which posts are sponsored and which ones are just pretending to be sponsored.
an increasingly dominant role in the digital advertising market and is today central to the marketing of consumer goods. Instagram is one of the most important platforms for the kind of marketing and it is common that brands pay large sums to individual users to publish pictures and posts where their products are.
As influences it is also possible to make really good at spreading the sponsored post to hundreds of thousands of followers. Instagram now has more than 800 million users, of which half a billion are using the app on a daily basis. In particular, in the travel industry have Instagram extremely large influence, and there are now a whole profession of influences that live full-time on travel around the world and stay for free in luxury hotels and then put up pictures from there.
“a decade ago, it would have considered selling itself out, now it is a sign of success,” writes journalist Taylor Lorenz in The Atlantic.
the Ace, which has hotels in, for example, New York and London, now offers influences a ready form to fill in to get the stay for free at the hotel, if they meet a number of requirements and has sufficient scope. A way there for aspiring influences is faking that it has sponsored a contract with the other hotel.
A influences, Taylor Evans, says that she took a full vacation in Miami that she herself paid, but on Instagram made it to the hotel rooms and meals were paid for by the sponsors. The goal was to give the impression of being a sought-after influences and get lucrative sponsorship.
Several luxury hotels, however, have said that they now have such an overwhelming amount of requests from the self-proclaimed influences that it has become impossible to deal with them. The Projects, an american PR agency, told The Atlantic that the well-known hotels such as Bali can get about twenty inquiries a day from Instagram users want to stay free at the hotel, often with the requirement to get all meals and drinks, and the services included, they advertise it on their Instagram account.
According to several PR people at these hotels, however, often misleading requests from users with a couple hundred people who follow them on Instagram, Facebook or Youtube.
So used influerare to attract the visitors
Framtidsyrket influences – soon in the school curriculum,
Fredrik Strage: to succeed as influences, I must weaken my moral
