the shanghai finland increased chinese background Lu Ying said he was a citizen of the world to meet our shanghainese cafe people swarming in the modern shopping centre.

He was born in Shanghai but moved with his parents to Finland when he was three years old. Lu Ying is a graduate of the master’s degree at Turku school of economics and have also lived in the united states for some time. He is a Finnish citizen.

the Lu has changed since then, back to the birth town and run two of my own companies, one of which focuses on circular economy planning. The company name is Future Urban Living, which is rotated for four people and a broad network of partners with the help of.

Lu Ying about a year old the company is planning to circular economy solutions to businesses, organizations or even local government. Cooperation the future of the housing made, for example, the local architect offices.

– circular economy solutions focus on the built environment and movement. Talk about intelligent living and moving, but wanted to take the idea further the circular economy planning.

Customers are found through contacts, and contacts with, even though a fresh company is not particularly invested in the marketing channels construction. The background affects the Lun of the parents business.

I’ve been quite surprised to the fact that we have taken a lot in common globally, Lu told reporters.

the Company collects large amounts of data to customers, so that these are able to find, for example, a residential house, the construction of smart, sustainable development solutions for saving the environment and nature as material in the construction as the logistics too.

It is helped by the fact that Lu Ying is a company with their partner to be involved in World economic forum activities, where the whole thing started when the youngest entrepreneurs thinking about the future of the city and chose the development of Shanghai.

in the City enough also social challenges, because in a city of millions living in much of the rest of workers, in which social security may still be displaced.

environmental awareness is increasing in a city of millions

Shanghai is growing fast, because urbanization is a powerful trend in China, and people gravitate to big cities for work and a better life.

the inhabitants is the official estimate that 24 to 25 million, but according to some estimates, the residents there are in reality a few million more.

the Actual number hardly anyone knows about. The population of the city around China of people is around 40%.

Lu Ying told reporters that the company has gained a foothold in the city after the people and the partners are internalized, where is the question.

Well, just recycling does not solve for example, the construction problems, but if a company the size of production is planned so that there is no waste and is used as much as possible renewable luonnovaroja, we’re already on the second level.

in a few years the tightened legislation has affected the local according to, inter alia, that the air quality has improved. The effects are felt in people’s everyday lives, as the city has huge proportions and high-rise apartment houses continue for tens of kilometers in every direction.

in the City center only sees rarely respiratory protective devices-using city dwellers, and the October sky can be seen brightly in the left between the houses.

Contacts are the key

in Shanghai, many relevant business and trade contacts. Often you hear that a company of help, if you have contacts at the political level.

directly to the question of whether Lu didn’t need political contacts to get their businesses started, he answers, not yet. Between the lines can read, that they are needed in the future.

in Shanghai, as elsewhere in China, the communist party has the last word in many things, although it is not directly a private company intervention, be once.

the impact of the event authority and the local government and companies work gladly, as you know the authorities want.

– Navigate to the lot of the private sector. All here the architect of the urban planning students working in the private sector, but they have, in turn, a lot of contacts in the state, Lu stated.

What is the beginning of an entrepreneur in a new market, which operates in a complex environment in a city of millions, where regulations and red tape is enough?

in Here is not easy to do things, but I think people are confusing receptive and ready for new ideas.

the settlements of the environment is in Shanghai started carrying last year of even greater concern, Lu Ying told reporters.

Here is a long run environment, but now it appears people in everyday life. For example, the young enthusiasts of video games, which get points for how quickly can trash them join the mixed waste or the composting bin.

in the News and media in caring for the environment has risen to a big thing. It is displayed in social media and tv, the state channel, Lu describes. Environmental awareness has increased a lot.

residential houses to oversee waste sorting with cameras

This year, in an ordinary residential flats household waste recycling was made in Shanghai mandatory. Many on the tenth floor in the residential houses have different bins, the use of which the city also control. In some residential areas garbage containers will be locked at certain times. The debris can take only when the authorities to monitor it.

a Resident can also get a fine, if he put things in the wrong trash container. The right sort of control places the camera control.

this information the authorities can use pisteyttäessään citizens.

Lu Ying said that the attitude towards climate and environmental issues has changed in recent years in China a lot. State also aware in a new direction, where told, among other things, that China wants to develop the economy of traditional manufacturing industry production towards a service – and innovation society.

Subscribe Yle newsletters!

Proceed to order