the electric cigarette store Finnvape had no market court decision, where it was banned from using the advertising slogan “a Full service e-cigarette shop”. According to the decision, the company received no advertising on the bus, in the newspaper or any other advertising platform that slogan on.
a Week after the court decision Finnvape released instagram in the ad, which was told the sale chain stores. The advertisement was not used the forbidden word form.
we’re going the fact that advertising without it specifically prohibited the slogan is permitted, said Finnvapen ceo Petri pine salon.
the Background was the Social and health authorisation and supervision agency or valvira by the ban on the marketing decisions of the year 2018, where Finnvape had complained. The market court upheld the Valvira the amount of 50 000 euro penalty.
Valvira lawyer Isabella Lencioni according to the ads promoting the continuation of the market court after the decision shows disregard for the tobacco laws, which prohibit e-cigarette marketing. (you move to another service)
– the threat of a fine is set for this advertising slogan, but it cannot impose a fee, although tobacco advertising generally is prohibited, said Lencioni.
the Cat–and–mouse continued
As the company has continued advertising, forced the authorities to re-examine the control issue, which concerns the instagram published in the ads.
Screenshot Finnvapen Helsinki movement Instagram account. Valvira is of the view that it is the tobacco act contrary to the marketing. Instagram / Finnvape
tobacco law enforcement Valvira in addition, the municipal environment and health authorities.
Yle, according to the information of the same content notifications has released nine Finnvape – movement in Helsinki, Vantaa, Espoo, Tampere, Kuopio, Raisio, Seinäjoki, Oulu and Rovaniemi.
Finnvape is Finland’s largest e-cigarette chain and its turnover last year was eur 4.5 million. Ceo Petri pine salon is also the Finnish electric cigarette merchants association’s chairman.
He denied that it was a cat-and-mouse game with the authorities.
– teasing couldn’t afford, because the lawsuits are expensive. The authorities want to complicate our actions with interpretations, which are not based on the law, he continued.
the market court decision is not yet final. Finnvape has not decided whether to apply for leave to appeal.
Yle reported earlier this month electronic cigarette trade of trickery to the Finnish flavor of the prohibition against, you can read the story here.
corporate image advertising or marketing?
Yle interviewed Finnvapen ceo on Monday, the same day instagram-ads was added to the word flavour.
in the pine salon, according to the company does not want to advertise nicotine-containing products; for example, the taste of fluids, batteries and chargers.
We advertise is not tobacco act subject because it talks about the taste of seals, which we consider foods, continue to pine salon.
Valvira Lencioni says this is about trickery of. Administrative rights are currently nine cases, including a dispute as to whether the e-cigarette business sell the taste of substances or not. The tobacco act, electronic cigarettes with höyrystele known intended for flavoring agents are not allowed to advertise.
the electric cigarette traders think that all companies should have the right corporate image advertising. Valvira again see that the e-cigarette industry corporate image advertising left with very little space, as such, can be considered, for example, in job advertising or interim reports.
Valvira lawyer Isabella lencioni, for example, erik Finnvapen instagram ads discount percentages refer to sales promotion.
– corporate image mainnonnan back can not hide, if action actually advertised as electric cigarette products. Undertakings made by the public communication is rarely a good charity.
Read more:
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