It will have some of the swallowed empty, as he read the message. “Energie Cottbus sold the stadium naming rights”, on the Website of the German third division. The main sponsor Sparkasse Spree-Neisse have extended his commitment until the end of season 2019/20, and the rights to the stadium name.
The game in Cottbus with the wonderful name of the stadium of friendship is beyond the borders of Germany known. Already in 1930 inaugurated, it was renovated in the end of the episode, since the end of the 60s, it stands the home of Energie Cottbus, and especially in the case of football romantics popular because of the old design, with four partly uncovered steep.
And now this: Sparkasse stadium of friendship? Stadium in the friendship savings and loan? Or even Sparkassen-Stadion?
However, the savings Bank came up with a Surprise: you don’t want to use the right commercial. “We absolutely want to keep this stadium name for the Region, and it’s loyal Fans to pay,” says the Board Chairman Ulrich Lepsch. The energy-managing Director, standards Kothe speaks of a “Christmas gift for the Fans”.
From Crowdfunding to the Max-Morlock-Stadion
For the Sponsor, it is, above all, a Marketingcoup. With the so-called Naming Rights will be earned in the third German League is not a big money. Only 8 of the 20 Teams play in stadiums with sponsors names. For comparison: In the 2. League wear, 12 of the 18 stadiums in the name of the donor, in the top League, there are even 13 out of 18.
one wins but the Reflection on its own history and Tradition and the Goodwill of the Fans, has also noticed a different financial institution. In season 2017/18 consors Bank acquired the naming rights of the stadium of the 1. FC Nürnberg. Instead of it just call consors Bank Arena, hosted by the Sponsor, but Crowdfunding. 330’000 Euros collected by the Fans for the renaming, 2.4 million, the Bank contributed. Now, the venue Max-Morlock-stadium – after club legend and world champion of 1954. (Fig) (Tagesanzeiger.ch/Newsnet)
Created: 13.12.2018, 14:06 PM
