Thrilled, as he had just won the Tour de France, spoke the minister of trade Rasmus Jarlov Thursday on the ’exceptionally good business’, as the French stage race will be for Denmark, when the course kicks off in Copenhagen in 2021.
Nothing is assessed that could go wrong, for the 88 million dollars, which the state, municipalities and regions slider in the project, many times, the insured Jarlov.
– We foresee no major cost overruns, and they should under all circumstances be quite huge, if not it should be an exceptionally good business for Denmark, said Rasmus Jarlov after the press conference at the city Hall of Copenhagen, when the Danish Tour-start was officially confirmed.
the Rasmus Klarskov Storm, which is analysis and research director at The Institute in Copenhagen, is celebrated, however, for moderation.
He stresses that it is only foreign tourists, who have come to Denmark because of the Tour de France, which can count as a win for the economy.
– Danish tourists, moving just the consumption in the country and do not contribute with anything extra. It is the foreign, which ensures an extra income, says Rasmus Klarskov Storm.
– If the income exceeds all costs for security, cleanup, settlement and so on, so there is a real surplus. All experience shows, however, that a surplus never becomes so large as expected.
Photo: Ritzau Scanpix
Jarlov, who is also minister for tourism, particularly enjoy the prospect of the promotional value, as the three-day race in 2021 is expected to give Denmark. The Düsseldorf, who was the host of the Tour-beginning in 2017, is said to have secured the advertisement to a value of 3.3 billion kroner.
– One should take the figures with very great reservation. Do you move the decimal point one notch to the left, the figure is probably more realistic. Promotional value is an inflation data, says Rasmus Klarskov Storm.
– We are presented with very large numbers, which leads us to believe that there is a very good business, but it is not necessarily. You must be careful to exaggerate the effect of such an arrangement, for no one can know what the effect of a hypothetical intended promotional value is, says Rasmus Klarskov Storm.
What do we know about the Tour de France Grand Départ in Denmark
– the Whole of the Tour de France and the field come to Denmark to run the first three stages in the summer of 2021.
– Start in Denmark has been given the slogan “The greatest cycling race in the world meets the best cycling city in the world”.
– 900.000 spectators are expected to attend the three stages in Denmark.
– the Budget for the Danish Grand Départ is set to 88 million dollars.
– Tour de France transmiteres in 190 countries and has roughly 3.5 billion tv viewers during the race the world over.
– the Day after the third stage will be held the day of rest, and the teams fly to France.
Interactive element
Sports and Games Testbriefing from Barcelona: Is the Ferrari just legal smart?
