Self-confident you are each on the Court and let your emotions in duels. Powerful you play and know your Strengths also next to the tennis court to play. the Serena Williams has long been a role model for many, not only for Fans of your sports. The 23-won Grand Slam titles, the most successful tennis player in the Open Era ahead is not always a good example. But they can also be different by other inspired. The American proves in the most recent Spot of your sponsor Nike.
Under the title “Dream Crazier” published by the sports brand in front of the Oscars-awarding the second Spot for their “Just do it”campaign. Therein, Serena Williams highlights, with a catchy voice, that brave women can also be as the Pioneers referred to in the Sport are often as crazy. The 37-Year-old did not just before and after the birth of her one-year-old daughter (Alexis Olympia Ohanian Jr.), but during your whole career, always back yourself. With impressive snapshots is shown, which can reach athletes with willpower. Williams’ message: “If you want to call you crazy, good. Show them what “can do” crazy.”
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The Spot takes one and a half minutes and is very moving. Not just because of that scene from the past, of an athlete during a marathon run, mixed in among the men and as a woman outs. In 1984 this discipline at the Olympic Games was also introduced for women. Top athletes like gymnast Simone Biles (since the 2013 world Championships, 14 Gold, 3 silver and 3 bronze medals won), fencer, Ibtihaj Muhammad (she was inducted in 2010 into the national team and competed as the first woman competitions for the United States in the Hijab), or snowboarder Chloe Kim (the 18-Year-old won the 2018 winter Olympics in Pyeongchang Gold in the Halfpipe) are listed as examples of what can create a woman everything.
The female strength(n) Propagate in the advertising spot is the increase in last year’s “Dream Crazy”-promotion. In this athletic goals stood in the foreground, which are at first glance hardly or not at all, with the Believe in it but it is very well feasible. This Video was given a lot of attention, as Football Star Colin Kaepernick was in it. The former Quarterback of the San Francisco 49ers had previously hit the headlines, because he knelt before the Play, during the US anthem, so as to demonstrate his displeasure about racism and the oppression of African-Americans. After the 2016 season Kaepernick was sacked and there has since been without a club.
Crazy dreams after the PR nightmare
“Good news” in the Form of “Dream Crazier” should the US sporting goods manufacturers are currently located. Because only last week, the company saw a PR Disaster in the face. During the College Basketball game between the arch-rival Duke Blue Devils and the North Carolina Tar Heels Wednesday night, Duke players Zion Williamson was injured. After only 34 seconds of the game for the 18 was gone-year-old super talent, because his Shoe sole had to be replaced. The following day, the Nike share price has declined by more than 1.5 percent, which corresponded to a loss of almost 2 billion dollars. (ddu)
Created: 26.02.2019, 15:36 PM
