“The international covenant”
“Hit the middle of the ”crisis” – are now criticising förbundschefen work and the ongoing discussion”
“There is a note on the door, and the Swedish ski association expects 40-50 000 spectators for this weekends world cup races in Ulricehamn. “
“Behind the success lies a strategic work that now förbundschefen to send a pass to the international ski federation (Fis).”
“– They should also test the water as Sweden, ” says Johan Sares.”
“the Declining attendance figures, and weak commercial development in key countries such as Germany, Switzerland and Poland have received längdskidåkningen to discuss a intressekris. But in the midst of the wave of negative reports presents Sweden at the weekend a publikfest to the world cup in Ulricehamn.”
“Investigated the Vasaloppets participant”
“Behind the success lies a strategic work already before the election to start running the world cup in the for skiing unusually southern locality for two years ago. A job that now allows 40 to 50 000 spectators are expected for the races.”
“– Before we put the world cup events here, I went into the Vasaloppets anmälningsregister and of the 65 000 who travel by any of the Vasaloppen was 16 000 from this region. This suggests a very great interest in this, ” says förbundschefen Johan Sares and continues:”
” We saw where the interest was to arrange but also it was possible to get a lot of audience. Where we can also send a pass to the Fis (International ski federation). They should also be probing the terrain just as we have done here in Sweden.”
“”Is not the sport that is the problem””
“Sares criticism comes after declining attendance figures in the world cup, a development that led to discussions internationally about how the sport needs to change to attract more spectators. Johan Sares mean, however, that the discussion is misdirected and the analysis incorrect.”
” had any statement before christmas that the commercial interest is falling for the world cup which I thought was unfortunate. It is in Germany, Poland and maybe Switzerland as it sinks. When looking at how to repackage contest forms, but it is not the problem. It is just like you and I thought it was fun to watch tennis when we had Björn Borg, Stefan Edberg and Mats Wilander, but now we are not looking at so much tennis anymore but that doesn’t mean it is tennis it is wrong, but it is because we do not have any star to follow and then it will not be as much fun. In Poland, it had six million viewers when it was Justyna Kowalczyk but in the day you have no Kowalczyk and then drops the course, the interest. “
“– What you need to do is to put the resources in to help the big nations to make new stars and it is positive is that if you look at the junior world CHAMPIONSHIPS in Lahti right now, they are great nations with and compete for a medal. So within a couple of years, I think that it repaired the dip that is in the greater commercial nations in Europe.”
