“”Will be absolutely crucial for whether we can perform””
“the New cooperation will help in extremvärmen in Tokyo”
“It has been warned of an extreme heat wave during the OLYMPIC games in Tokyo next year.”
“Now the Swedish olympic committee made a move that should help to keep the japanese climate in chess.”
“– This will be crucial to whether we can achieve it we have the conditions for, ” says Peter Reinebo who is the ceo of SOK.”
“the Extreme humidity and heat is to be expected during the summer OLYMPICS in Tokyo next year.”
“Last summer, according to the japanese media, at least 77 people have died when the temperature exceeded 40 degrees in the country, and there is concern for similar temperatures in the coming games.”
“On Monday presented the SOK is a new collaboration that will help the Swedish athletes in the japanese heat.”
“– This will be absolutely crucial for whether we can perform what we have the potential, ” says Peter Reinebo, the president of SOK, about the agreement concluded with the japanese klädleverantören Uniqlo.”
“the Clothes will be worn during the olympic producing the opening ceremony, press conferences, and in some OS-branches.”
” They have something we need. They have the experience of the climate will be in July and August in Japan. The conditions in Tokyo are quite extreme, and the experience that a japanese company has on the climate can be important, says Reinebo.”
”Not our choice alone,””
“In the last three olympic championships have SOK had an agreement with H&M. But now, the committee has therefore chosen to switch to a rivaling companies.”
“Why did you choose to change?”
” It was not our choice alone. The agreement with H&M went out after the OLYMPICS in Seoul, says Reinebo.”
“it Was not appropriate to extend that agreement?”
“– Already two years ago, when we discussed the then in agreement, we decided to do two more years, and then we go our separate ways. So there was no drama in it.”
