Google wants to change the rules for browsers like Chrome, use the Chromium Code to the group. Adblocker are small add-on programs for browsers, the ads from web pages cut out. Adblock companies are fighting back against Google’s plans. the Jannis Brühl Jannis Brühl
Jannis Brühl, born in Nuremberg, is head of the digital Department. Studied politics and American studies in Erlangen, Germany and Portland, Oregon. Internship at SZ.de, then staff in the Economics Department. Won with the SZ-volunteers of the guard price of German daily press for the project “weapons in Germany”. In 2013, Arthur F. Burns-fellow the editors of ProPublica in New York. By 2015, a correspondent for the North Rhine-Westphalia in Cologne and Düsseldorf.
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Who decides the kind of advertising that Internet users see or not? Google wants to have a say in this matter, and unsettled the industry in which a few earn a lot of money by make ads invisible: the the Adblocker. The small additional programs for the Browser, the ads from web pages cut out.
In Germany, uses up to one-third of the Surfing Adblocker, the majority on stationary PCs and Laptops. On Smartphones and Tablets, the technology is less widespread. People use Adblocker for various reasons. Some feel a certain kind of advertising as a nuisance: Videos that start abruptly, boxes, interactive objects in front of an article. Others want to prevent the Tracking Software follows their paths through the network for advertising purposes to track.
most of The Adblocker extensions from Internet browsers. With Chrome, Google takes up in the Browser Ecosystem has a Central role. Chrome is built on Chromium, an Open-Source program code for the Browser. This Code base is not only used by Chrome, but also Opera and soon Microsoft in its Edge Browser. The market share of Chromium-based Browser is expected to rise to more than 70 percent. Changes to Chromium can, therefore, have far-reaching effects on large parts of the Internet.
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publishers that operate funded news advertising pages, criticize Adblocker for a long time. They are dependent on revenue from Online advertising, to be able to readers of your pages largely free. Advertisers and publishers strive to make their ads less annoying – after all, becoming less and less the Ads are seen, if Adblocker block.
SZ.de explained on this page, which Tracker will be used on our website and how they can be disabled. Why we ask users to disable their Adblocker, read here. Also, the Süddeutsche Zeitung Digitale Medien GmbH has already filed a complaint against the manufacturer of Adblock Plus.
One of the planned changes will now discussions. Google’s developers consider the access capabilities of the Browser extensions on the web to restrict data. This is likely to be a Problem for most of the Adblocker, which could then block significantly less advertising than in the past. You could only put a limited number of so-called pattern – the rules about what advertising your programs jump up and blocked. So a rule can be, for example, If a web page connects to the URL ‘http://www.beispiel.com’ block! Google’s proposals to limit to 30 000 rules, some of the extensions to use more than 100 000.
a Lot of malicious software in the Chrome web Store
Google justifies his idea with the safety of the users: Browser extensions could be dangerous. In fact, frolic in the Chrome extension Store, many providers of spyware and other malicious software.
Raymond Hill, who developed the ad blocker Ublock origin, under Google, go to the group to a demonstration of power. The proposed Changes would make his complex Filter mechanisms impossible. Marc Al-Hames is the Director of the Software company Cliqz in Munich, offering the Adblocker and Ghostery. About Google’s proposal, he says: “Google has full control over what things are blocked and which are not. This is a Foreclose of the business model.”
In the forums and mailing lists in which developers are debating possible Changes to Google’s Open-Source project, run the-party now in arms against the innovation. Al-Hames threatens with a complaint against Google with the Federal cartel office, should implement the consolidated Plan.
A Google spokesman explained that they wanted anyone to be shut out: “We want to make sure that all the basic use cases are these Changes still possible, and work with developers to ensure that their Extensions work in the new Version.”
the first Clinch between Google and Adblocker-companies
Last year had Not irritated Google the Adblock provider. At that time, the group led in Chrome a permanently installed Adblocker. External blockers were thus partially redundant.
Google also distrust within the Adblocker industry: developer Raymond Hill speculates sows with his thoughts, that a certain ad blocker from the Change in Chromium would not be affected: Adblock Plus from the Cologne-based company Eyeo, with more than 500 million Downloads, the market leader among the blockers – with a controversial business model.
Adblock Plus works with two lists: a black and a white. Advertising from the Blacklist will be blocked. What is on the Whitelist and the criteria of Adblock Plus, will be shown to the visitors of the website. Large companies pay for the abolition of this barrier and get on the Whitelist. With the money the ad blocker is financed. Opponents of Adblock Plus throw Eyeo therefore, the extortion. Google paid Adblock Plus, on Monday, the Federal cartel office had declared the plea of the two for legal. How much money is flowing, the companies are not transparent.
A spokesperson for Eyeo turned against “‘interpretations’, we would have contributed to the current, restrictive proposal, which is not the case at all”. Also, the product is affected. As the competitors try to prevent the Changes.