Big news for the French challenge engaged in the next America’s Cup: the L’Oréal Group has just announced that it has become an official sponsor of the Orient Express Racing team, the two entities also joining forces as co-partners of the French young and women’s teams, in the first edition of the America’s Cup women’s version.

“We are delighted to be part of the America’s Cup journey at this historic moment which sees female athletes competing in a women-only race for the first time, bringing new energy and tremendous determination to the sport. , declared Nicolas Hieronimus, Managing Director of the L’Oréal Group. Proud of our French heritage, we are honored to partner with Orient Express to support the entire French team participating in this competition. A unique opportunity to strengthen our common values ​​of diversity, innovation and teamwork in the same quest for excellence. »

This weekend, the French challenger led by Stéphane Kandler and Bruno Dubois, successfully entered the circuit by placing third in the first event held in Vilanova (Spain) in AC40.