Paris SG is opening a store on the famous Oxford Street in London, the club announced on Monday, which claims to be “the first non-British sports club to settle in the English capital”. The Parisian club indicates in a press release that it is thus pursuing its strategy of “developing a permanent retail network in the largest cities of the world”.
Stores had previously opened in Doha, New York, Los Angeles, Tokyo, Seoul, Miami and Las Vegas. “The United Kingdom is today the club’s second largest market in terms of merchandising,” explains PSG.
