Cristiano Ronaldo, Karim Benzema, N’Golo Kanté, Neymar… All these stars recruited by Saudi Arabian clubs in the space of a year could make football fans salivate. Canal thought it was a good move by acquiring the rights to the championship, the Saudi Pro League. Missed. After six months of broadcast, audiences are low.
L’Equipe reveals that the Al Hilal-Al Ittihad meeting on March 1, counting for the 22nd day, only attracted 5,000 viewers on Canal Foot. This is six times less than the National match (third division in France) between Rouen and Sochaux broadcast three days later on the same channel. A flop considering the billions invested by Saudi clubs to try to strengthen the attractiveness of the championship.
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