It was designed as a web repository dedicated to the culture on the electric 360-degree, enriched by articles, videos and infographics. A hub whose goal is to provide potential buyers of electric vehicles to all the information they need, in addition to a number of key topics on the theme of ‘electric’.

the hub – The online today on the website TIME.com and made with Kia – look at the electrification from a global perspective, touching on hot topics related to the choice of an electric model, the style of life of the people to the different types of EV, up to the topics most widely discussed by potential buyers, such as autonomy or charging infrastructure. The hub also addresses topics of wider interest, such as innovation and technology in the automotive world, the future development of batteries, or the so-called mobility of the last mile.

“Europe is marching big steps towards the electrification – commented Rishaad Sacoor, Senior Manager Brand Strategy at Kia Motors Europe – but we believe that there are still many things to explain to consumers about this exciting technology. The hub serves as a source of disseminating authoritative and impartial dedicated to anyone who is interested in electric vehicles, and will address all the issues related to the environment with zero emissions.

“Thanks to the partnership with media brands is so prestigious as TIME, we are confident that the hub will be seen by a large number of people all over the world, ” he added, Matt Kidd, the Media Manager, Kia Motors Europe. “TIME, with its innovative information platforms, and its language has a long tradition in putting people at the center, helping to inform the public in an effective and relevant trends that are driving global change, “ concluded Kidd.

“TIME is thrilled to partner with Kia, sharing a media experience that addresses the very timely question of the ‘future of mobility’, and its major impact on society – said Tim Howat, Head of Partnerships in TIME, – there is no doubt that the pace of change on the electrification can accelerate and this project will be first in line to drive this revolution. The recognized expertise of Kia in the electrification combined with the long tradition of TIME in the narrative of all the issues related to society and innovation create a win-win partnership and long-term,” he concluded Howat.

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