A hell of a spotlight for the Kansas franchise. Already known worldwide after its victory in the Super Bowl in 2023 (against the Philadelphia Eagles 38-35), the franchise is exploding its jersey sales. And the reason is absolutely not sporting even if it is linked to his receiver and star player Travis Kelce.

Seen in the box during the last Chiefs match on September 24, the American singer was accompanied by the player’s mother, Donna Kelce. It didn’t take much for the celebrity press across the Atlantic to catch fire and imagine an affair between the two concerned. Which had an immediate effect on sales of the player’s jersey: according to NPR, the platform that manages the Chiefs store, an increase of 400% was observed. The gamer’s podcast has also seen a strong gain in popularity, becoming the second most listened to in the United States. Proof of the immense impact that American superstars can have.