Apple’s quarterly figures, and especially the decline in sales are always the ideal time to let his long-cherished assumptions to confirm. iPhones are too expensive, too big or have the wrong color? Here’s the proof!
but in fact, everything is much less spectacular. What is Apple and other tech corporations off the balance sheets, are primarily two developments. There is reached a long time, but is now no longer overlooked, the end of power plateau at Smartphones (The Plateau).
survey
How old is your phone?
Less than a year
A year
Two years
Three years
Four years
Five years of age and older
Less than one year
17.6%
A year
14.3%
Two years
24.0%
Three years
22.4%
Four years
11.5%
Five years of age and older
10.3%
1235 votes
Less than one year
17.6%
% year
14.3%
Two years
24.0%
Three years
22.4%
Four years
11.5%
Five years of age and older
10.3
1235 votes
allows you to reached a performance plateau, cheaper and more expensive phones alike, and ensures that people keep their devices longer. Therefore, you have to be a very big Optimist to believe that the Smartphone can records infinite repeat and surpass.
Much more likely it is that will calm down in the next few years everything something. Apple itself is likely to the iPhone-boom years as a welcome sugar wants to capture shock.
child China
The second development can be a little sloppy with economic factors. Currently, it is primarily to not-so-free-spending Chinese, the strong Dollar and the trade dispute between the United States and China.
These two factors have led to Apple CEO Tim Cook and chief financial officer of the company to investors and then again and again into the field, when it came to explaining the current quarterly figures.
However, in subordinate clauses and in between, there was quite to hear surprising news:
900 million iPhones: Apple announced, although no specific sales figures more, but the group has published for the first Time a new measure. A total of 900 million iPhones are in use around the world. Considering that there are a total of 1.4 billion Apple devices, it is clear, what is the significance of the iPhone for Apple.
Popular XR: In the last quarter had sold out of the new three iPhones, the cheapest iPhone XR best. Place the large iPhone XS Max. The least of the three, the iPhone XS had sold out. But as I said, exact sales, the company has to pay no called.
To expensive iPhone? On the question of whether Apple would have not speculated with the high-priced iPhones, replied the Cook, in the US, the prices were just right. Abroad, it would have needed but due to exchange rates and, above all, because of weggefallener subsidies by Telecom companies adjustments. So he played to exchange actions and occasional price reductions.
iPhone effect: Away from the iPhones, Apple has reported in all areas, better Pay, and even records. On iPad, go upward, Macs were also sold back more (not least because of the long-awaited Macbook Air), Wearables (watches and headphones) are still steeply upwards, and also the Services (i.e., all income from subscriptions and the sale of Apps, Videos, music).
record, thanks to Streaming: the revenue from the music business, Tim Cook, announced the best quarter since the introduction of the iTunes Store 16 years ago. To owe this result mainly to the 50 million subscribers of Apple Music. Someone say, with Streaming music could Downloads.
Waiting for the video service: On Apple’s involvement in the TV and video market is addressed, was Tim Cook secretive. He was not yet ready to say more on this. Only so much: you have a lot of very talented people under contract. If Apple introduces in fact, already in the spring of the own Netflix competitors, as is widely rumored?
the future market of health: in terms of future products, markets and opportunities, gave Apple’s usual tight-lipped. Only in one area Tim Cook had something in the cards. As he spoke about the PM and their Sensors for heart health and falls, he said: “We are still at the very beginning and see slowly what we can afford in this area in the future, for a contribution.”
(editing Tamedia)
Created: 30.01.2019, 09:10 PM
