Some 5.2 million viewers followed Tuesday at 1:00 p.m. on M6 the large victory of the French women’s football team against Morocco (4-0) in the round of 16 of the World Cup, according to figures from Médiamétrie published on Wednesday. This is the best audience result for Les Bleues since the start of the competition. They will face Australia in the quarter-finals on Saturday at 9 a.m. French.
Their previous matches, in the group stage, had respectively been watched by 3.4 million (France – Jamaica on M6 on July 23), 4.3 million (France-Brazil on France 2 on July 29) and 3.9 million ( Panama – France on France 2 on August 2) viewers. France – Morocco achieved 45.7% audience share (PDA). This means that more than four out of ten television viewers at that time were watching the match. The meeting was broadcast at 1:00 p.m. due to the time difference with Oceania, where the competition takes place.
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The audience record for the French women’s football team dates back to June 2019, during the World Cup in France, with nearly 12 million viewers (TF1 and Canal) for the victorious round of 16 against Brazil. These audiences, however, remain much lower than those achieved by the French men’s team. By way of comparison, his round of 16 victory over Poland (3-1) at the 2022 World Cup was watched by 14.3 million viewers on December 4 in the afternoon.
The threat of a black screen has long weighed on the 2023 edition of the Women’s World Cup, organized in Australia and New Zealand, due to the reluctance of Western audiovisual broadcasters to take out the checkbook in the face of audience fallout. very uncertain given the time difference. Following a vast agreement announced in mid-June by Fifa concerning around thirty countries, France Télévisions and M6 had acquired the rights to the event, allowing it to be broadcast unencrypted in France.
