It was established in 2012 and has already attracted 20 clients. The company expects to make 200,000 euros this year. Biuwer is an e-commerce platform that synchronizes all data quickly and securely.
Its journey is longer and involves the improvement of the first undertaking by its founders, Jose Miguel Morales and Alberto Morales, Telecommunications Engineers. They worked together in one of the world’s most reputable technology consultancies, where they were specialized in developing business intelligence, Big Data, and data processing projects.
They realized that these platforms were expensive and complicated and would require a large team to use. This made them unaccessible for small businesses. Their first company, Datuary was founded by them in 2014. It specialized in software development as well as projects related to data analysis. Biuwer was born from this project, which is the first Spanish Business Intelligence platform. It will be hosted at Alhambra Venture in 2015.
Its purpose is to make data-driven decisions easier. It creates data visualizations like dashboards with graphs or comparative indicators or maps. An intelligent alert system notifies the user when an indicator is met or not at the expected value.
It can be used in the cloud and comes with a monthly, or an annual subscription. You can connect multiple data sources as well as other cloud apps like Prestashop, Woocommerce, or Google Analytics. The user can create and unify data visualizations from one platform.
This is due to the difficulties companies face when analyzing diverse data. They have difficulty understanding their business’ performance because the data is often dispersed across more than 8 tools. This means that they spend approximately 40 hours per month managing and reporting data. Biuwer makes it easy to sync all the data and display it in simple visualizations in just minutes.
Its greatest potential is its simplicity of use. Data Analytics tools are traditionally difficult to use, and require programming language knowledge or technical knowledge. However, this Murcian tool does not require any programming knowledge. This platform is extremely fast, data visualizations can be obtained in seconds as opposed to taking several minutes with other tools. You can control who has access to each panel and data visualization using an advanced access control system. This makes it secure.
Biuwer is determined to save time and differentiate itself in a highly competitive market for data analysis tools. It is true that traditional Business Intelligence projects can take months and cost thousands of euros. However, this startup cuts down on the time and costs by making it quick and easy. The competition is focused on specific use cases or self-service tools that require technical expertise. Biuwer can be used by multiple clients to analyze data from different tools, such as Google Analytics, and online stores.
The company’s current focus is on increasing sales metrics and the discovery stage of first customers, or Product Market Fit. The short-term goal is to reach agreements with partners in order to increase Biuwer’s marketing via this channel and to attract 50 new clients within twelve months. They are looking to acquire clients from Latin America and Europe. Its vision is for the company to be an international benchmark in the field Data Analytics, primarily in the ecommerce, digital marketing and startups segments.
It is a platform that can solve multiple uses cases. However, it can be adapt to any company. However, it focuses on three types of companies: online shops that need to know the status of their key performance indicators, SMEs that seek to analyze digital marketing data, startups that use software applications to offer different solutions to clients, and startups that require data panels and reports.
They hope to use their Alhambra Venture experience to increase visibility and generate new clients. They are also preparing for a first round investment.
