Faithful to its philosophy away of the conventional, Mini continues a path of innovation in trying to transmit it to the public with the instruments outside the classical canons of communication.
So, after the great success of the first season of “First corners” the branded content podcast made last year with the support of the start-up ForTune, (inserted in the most important rankings, listen to iTunes and Spotify, and selected by Apple among the best 25 Podcast in Italy in 2019), the Mini now launches a new series.
Already, from the intro, “The change…” with which they begin the eight new stories, one senses the direction of the narration of the new podcast. People who in a certain moment of their existence, they have been able to change direction, giving a major turning point in their life, exploring new paths, never stopping, bypassing the conventions and the agreements between innovation and wonder, but above all, coming to the end, where dreams are transformed into reality.
Concepts that fully reflect the characteristics of the new Mini Full Electric, born, according to the house, to offer a breakthrough exciting and sustainable mobility.
on the occasion of the launch of the Mini Full Electric, in Rimini, the british brand has chosen to make the first podcast of the series in 2020, that is, “The first turning of Federico Fellini.”
The podcast is a tribute to the anniversary of the hundred years of film director, born in Rimini on 20 January 1920, known and loved throughout the world thanks to unforgettable works of art on the Italy of his time and, in many movies, also on his Rimini.
“The podcast tells the story of a young boy of Rimini and how it became one of the greatest directors of all time – explain to the headquarters – A journey between the past and the present, chasing the dreams of a child that would have changed the history of cinema, discovering together the life, career and the fears of Federico Fellini, and as the design has given a turning point to his life, not once but twice.
A horse between dream and reality. Because the visionary is the only realist”.
“The first turning of Federico Fellini” (https://gopod.me/Mini-fellini) is already available on the platforms Spotify, Apple Podcast, Spreaker and Google Podcasts.
in Short, a new initiative in line with the dna of the brand, on the occasion of the launch of its first car to be completely electric, it was the first brand in the automotive to undertake the direction of the communication unconventional, outside the normal cliches of radio and video.
once Again, Mini has chosen a way to go beyond the classical canons in order to give life to an “electrifying” audio content, able to tell a story in line with the brand values and finding in audio the ideal partner to communicate in movement, and that can be heard on the whole yet through the Connected Navigation.
The initiative of Mini and ForTune, as well as the development of an app for listening to podcasts integrated with Apple CarPlay, has already seen the realization of a series of sound never seen before, with seven episodes called the “First corners”. (m.r.)
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