Manor has been sleeping at the food of the entry in the Online trade . Now, however, the Department store chain wants to catch up with Coop and Migros. For this reason, the Manor is today launching a partnership with Farmy, an Online-trading platform for regional fresh products. Manor now offers on the Farmy.ch 130 products of their own organic brand in Switzerland in. This includes Goods such as flour, honey and olive oil belong in the first place.
In Zurich, Lausanne and Geneva delivers Farmy the goods ordered with electric cars themselves. Elsewhere, the young company from Zurich is working with external logistics partners. The customer can track their delivery on the Smartphone via an App.
The cooperation with the Farmy was a good opportunity to expand both geographically as well as another sales channel to tap into, says Manor-Chef Jérôme Gilg: “We can increase the reach of our organic own-brand.”
the Department store chain leads 1700 food in their range, but these are only at the fixed points of sale available. On the Website of the Online-offer is limited only to wines, spirits and Non-Food items.
Migros cards to
However, the Online market is in the Food sector a difficult patch. The space deer Migros Leshop.ch and Coop with Coop@home.ch dominate the Online trade for food. The sales grow each year, only sparse. Leshop.ch came out last year on sales of 185 million Swiss francs, Coop@home.ch to 151 million Swiss francs. The latest Figures from the market research Institute GFK Switzerland. For comparison: Farmy generated a turnover of 8 million Swiss francs. The company is already the third-largest Online-Shop for food in Switzerland.
The Migros has responded to the difficult Situation. As in the spring it became known, completely changing the orange giant, its Online trade for food. Leshop.ch should be closer to the parent company. In addition, the retailer plans to expand the digital Knowledge of cooperative Federal and Leshop.to join ch. The reorganization is expected to enter into force next year.
Manor-chief Gilg believes that against the Background of increasing environmental awareness, to keep track of with organic products is the right strategy. He refers to the increasing demand in Switzerland. The companies, which are in the umbrella organisation Bio Suisse closed, generated in the past year, with certified foods, with a turnover of over 3 billion Swiss francs. Compared with the year 2017, an increase of 13 percent.
calculated On the entire food market, mean sales figures, that one in every ten sold food that bears the Label of Bio Suisse. In the case of fresh products such as eggs and bread, it is even more than every fourth article.
Farmer was founded in the year 2014 by Tobias Schubert, and Roman Hartmann and with the support of investors is built. This includes the Denner-heritage Fabio Borzatta belongs to, as of 2017, it was announced. The lenders fired off at that time, 5 million Swiss francs.
The Online Store specializes in the sale of foodstuffs, which come from regional and organic farming. Supplier farms and producers of fresh products. Thanks to the collaboration with Manor Farmy could extend the range significantly, says Co-chief Hartmann.
Created: 05.11.2019, 20:46 PM
