“Supportarna raging – after Hammarbys VIP-offer”
“the VIP-lodges in the middle of Hammarbys heel.”
“Many” saw red after the club’s decision and asked himself if it was an April fool.”
“Now backing Hammarby after the criticism.”
“– some of the wording is not great and this kind of new initiative, we tend to be careful to anchor with the supporters. We have missed quite easily, ” says Hammarbys ceo Henrik Kindlund. “
“the VIP-lodges in the middle of the heel?”
“Many Bajen-supporters probably put the coffee in the neck when they got to read Hammarbys press release before the hemmapremiären against Kalmar FF on Sunday.”
“Experience”the match from a VIP loge in the middle of the heel. The arena is perhaps the most spectacular locations. You have your own lodge for four people with Hammarbys heel both under and over you.” was to be read at Hammarbys website.”
“the Initiative has stirred up emotions among the supporters.”
“”the First of april has been””
“On Twitter, many will ask, Bajen fans if it is a late April fools joke.”
“”the First of april has been y’all. Do you not realise that this is perceived as klackturism? Heel is heel and business is business. They should not be mixed.” writes one of the users.”
“”Back this immediately and then a quick poodle. We supporters are ashamed of this. Rarely do I talk to a whole group but here I am quite sure there is NO bajare want this. A lamentable thought that should be fried immediately when it was mentioned.” writes another.”
“Slopes after criticism”
“Hammarby chose in the afternoon to pick away the VIP-the offer from the website and their social channels.”
“– To start with, we have failed to kommunikationsbiten around it. We are usually good at it, but some of the wording is not great and this kind of new initiative, we tend to be careful to anchor with the supporters, that we have missed, simply. So there is a potential for improvement internally, with us, says Hammarbys CEO Henrik Kindlund.”
“According to Kindlund, the wording is ”VIP-lodges” unhappy.”
“– Yes, it is absolutely not the case. There are no lodges, but more of a platform outside one of the restaurants. There are sixteen tables with chairs that have stood there since it was built, so it is nothing new. They are not in the middle of the heel, either, ” he says and continues:”
” However, we have not had people there before. Now, we have sold out of all other lodges and places for the sponsors, while we have a fairly large group of sponsors who have their background in the standing room. Then we have supposed that it is an excellent opportunity for them to be re-channeled to the standing room, stuck in their role as sponsors. It is not a tourism product or sponsorprodukt, it is for Hammarbys fans.”
“Have you taken unto you of the critic?”
” Absolutely, we have done. We can conclude that it’s a breakdown in communication and we will have a meeting where we agree with the supporters and supportergrupperingar tomorrow.”
“So it is not decided that it will be so in the hemmapremiären?”
“– We do things in cooperation with our support, it is also the one that has been Hammarbys success factor. So we will listen to them and to us of it, it is too early to say how it will be now.”
