half-naked Models to promote the Wearing of Bicycle helmets, this is a campaign of the Ministry of transport, there is criticism from all sides. Head of Department Scheuer found the action excellent.
“Looks like shit” is written on the posters, but really bad, no one looks at it. Well-built women and men with six-pack lounging in bed and wear Bicycle helmets. “But-saves my life” – but it will save lives, and more.
The Ministry of transport and the road safety Council had been designed in collaboration with the TV show “Germany’s Next Topmodel”, a 400,000 Euro expensive poster campaign. Federal transport Minister Andreas Scheuer, despite all the criticism to the campaign. With the images of a “hard-to-reach target groups should be addressed,” namely the 17 – to 30-Year-old, said a spokeswoman. They wanted to shake up “and polarize”. Scheuer even said: “I am very pleased with the campaign, and I know that many want to discuss with us.”
