The US online giant Amazon showed it, and now Ikea . The Swedish group intends to launch a platform of its own products and those of competitors are sold. This is the “Financial Times” (payment required) reported. The company wants to emulate, thus, also the market places like that of the Chinese company Alibaba.
Ikea lote, what are the options between a dominant, large, global platform and our own website, Torbjörn Lööf, CEO of Inter Ikea, the brand owner of Ikea, to the “Financial Times”. The fashion retailer Zalando is a good example of this development. The company is now a major marketplace for fashion and dresses.
marketplace for customer loyalty
Yet Ikea will not speak with the competition. However, the company was interested in to a common platform for the furniture industry. We are always keen to explore new models, so Lööf. Now explore Ikea the marketplace, how the brand is working on other pages, and what options exist to improve your own Web-Shop, so Lööf.
About market places on different aspects of the interior can be combined. So could Online communities for the establishment or for do-it-yourselfers. Because it is part of not only furniture, but also to images, or the Do-it-yourself.
for some time now, Ikea plays with the idea of the own products via the Internet shops of other traders. Currently, the last Tests to run, soon Ikea item to be on an online platform of a third-party retailer sells. He did not think, however, that it will be Amazon, Lööf.
For Amazon are a retailer a Third very important
With his plans for a private marketplace, Ikea, Amazon, according to eifert. In the USA, around half of the sales come from the online giant itself, the Rest comes from third party retailers who use Amazon as a sales channel. More than 200’000 trader would already generate an annual turnover of more than 100’000 dollars.
Ikea is the largest furniture retailer in the world. The company is currently investing a lot of money, so that it stays in the era of online trade. The income from Inter Ikea has declined in the last fiscal year by more than 30 percent. He was still proud to 2.1 billion euros. The company should also be slimmer. 7500 Points in the rear area were deleted. Overall, the company’s 160’000 employees. Recently launched Ikea, a number of new formats, such as small Shops in the city centre or Leihmöbel in the subscription.
the Swiss market-places in the building
Swiss dealer is to be extended further to the market places. Digitec Galaxus expanded the range of products continuously to new traders. The Migros group sold at the end of online merchant products from Micasa, Melectronics, Do it & Garden, Interio and SportXX.
After the spectacular end of Siroop, a joint online platform of Swisscom and Coop , is now a micro spot.ch to the marketplace to be expanded. Siroop sold the products of numerous retailers, including those who wanted to self-operate any online shop. The marketplace, however, remained behind the expectations of Swisscom and Coop, and was therefore closed a year ago. The loss amounted to about 140 million Swiss francs. (Editorial Tamedia)
Created: 13.02.2019, 20:23 PM
