A girl of the rhythm bounces to an electric beat in front of the camera. They crossed the arms, puts both index finger on the opposite nostril and open the arms again. For a second it looks like the girl in bones made of rubber.
The Trick is an ancient one, level break clown. But Tiktok-users it attracts. About 1.4 billion Times in the Videos of the so-called #omgchallenge have been called in the past few months. You will also hold good, what makes Tiktok: music, Dance and Comedy.
What is Tiktok?
Tiktok is a social network. Facebook is for teenagers from the fashion, Tiktok, however, the user numbers are increasing especially among young people. A Central Element of the App is short, with the phone rotated Videos that can be put under the user with music. The idea is to have a maximum of 15 seconds in length. “Make every second count”, is, therefore, Tiktoks Slogan. Every movement, every punch line needs to sit, because for explanations no time.
a Video, Like the one distributed by double tapping a heart, or follows the user. The Design of the App ensures that you get quickly to the next Video: A young woman moves and lip sync to a Sketch of Carolin Kebekus and cuts matching grimaces, you get 120’000 the heart. A swipe up, and the next Video is played. Two masked men in Canary-yellow Jogging suits, dancing to techno music in the pedestrian zone, more than 500’000 the heart.
Why is the App so popular?
“It’s not totally easy, to consume only Videos but to create itself which,” says Charles Bahr. The 16-Year-old directs, in spite of his young age, a marketing Agency. He will measure for lectures on industry such as the Re:publica, or the Dmexco, invited. Because Bahr advises companies on how to reach the Generation Z, the young people born after 1997.
The 16-year-old Charles Bahr advises companies on how to reach the Generation Z. Photo: private
in fact, the Create and edit Tiktok-film cells is very easy. The Videos step way, the films can be in any number of sections. The users of an entire library of effects and Filters is available to the Video to spice up. The Filmed boxes in colorful lettering way, instead of the face an Egg with a mouth and eyes sitting on the shoulders, parts of the video run backwards. Either you put the Video with a short sound clip, the original audio, or a mixture of both.
The core target audience of the App are eleven – to 15-year-old children and adolescents, estimates Bahr. The Spicy fact: Officially, the use is allowed only from the age of 13. Not too many apparently. “I was much earlier on Tiktok,” says the 15-year-old Leonie, who does not want to read your last name dear in this article.
its about 700’000 Fans in Tiktok, you know, especially as @leoobalys. “I can be creative, no matter whether it’s Beauty or Sport.” Daily invites you to a short dance clip of yourself, in which she lets her long hair in slow motion fly. To Tiktok she liked that so easy with other users in contact and to whose Videos could react. For example with the duet function: Tiktok friendly, users can create a Video for the same audio track, both Videos are displayed side by side.
How many people do you use?
In June 2018, according to the media, about 500 million people around the world report the App every month and have used most of them in China. Since then, the users are likely to have increased numbers significantly. Because in August, the company merged the sing-along App with the very similar App Musical.ly. This had bought byte dance in November of 2017, almost a billion US dollars. Musical.ly brought in about 100 million active users.
The market research firm sensor tower, Tiktok, was in the last year in Apple’s App Store, the world’s most popular App. Via the Google Play Store, Whatsapp, Facebook Messenger and Facebook were downloaded more often.
Who are the Stars in Tiktok?
twins are under Tiktok users, apparently. The world’s biggest Stars Lisa and Lena from Stuttgart. The Account of the two 16-Year-old has more than 32 million Fans, already in the predecessor, the App Musical.ly the two girls with their synchronous choreographies have been very successful. Meanwhile, the neglect of Lisa and Lena your Tiktok Account, a bit. You have made your reputation a business model: On Instagram, you post regular photos of yourself, your fashion label J1MO71 you sell wallets, Slippers and sweaters. “You have grown out of Tiktok,” says consultant Charles Bahr. “In the past, Youtube was often the springboard for Influencer.” Today, it was the Tiktok.
The possibilities for companies to use the App for promotional purposes, were as yet limited. Those who earn a range of money professional Influencer wants to be, you must Dodge, therefore, on other platforms. However, the operator byte dance plans will soon be advertising for European users. Then Tiktok would, at a stroke, just a large social network, but also a lucrative platform for professionals, very young professionals.
What should parents look for?
Youth advocates and privacy advocates Tiktok see critical. For children there is often a lot of price – and that can attract people with evil intentions. Portal mobile secure, which is funded by the German Ministry of justice, reported recently that users are collected, for example, Videos of belly – dancing, Eight-or nine-year-old in lists and provided. I’m also going to keep trying to contact young girls via Tiktok, said the report. A Problem with the previous Musical.ly criticized.
“You have to stop to think before they post something.”Leonie, 15-year-old Influencerin
fight as before, the App has apparently also with bullying. Who is calling the App in the Google Play Store, joins directly to reviews about the insults and hate comments. Users refer to Tiktok there is, for example, as “pure bullying App.” In the comments under some Videos you have fast confirmation. The Video of a user wearing a head scarf, out of comment, some of the audience with “foreigners”; and other videographers are offended as a fat or ugly. However, the majority of the audience jumps in such cases, usually the Attacked to the side and rebukes the bully.
Marketing consultant Charles Bahr, therefore, also less problems. He’ll hardly true hate comments and mainly positive content. The age limit of the App, he does not consider is appropriate, and similar to the 15-year-old Leonie, who became known to Tiktok with your dance videos. “You have to stop to think before they post something,” says the Influencerin a little tersely. “Reconnaissance,” says Bahr, “will take place, not by prohibitions.” It is rather a need for function, the parents explained the platform and, if necessary, to intervene. The Leonie looks so: now your parents monitor the Account.
The Account is on private make
Similar to the Initiative “Schau hin recommends!” of the German Ministry for family Affairs: fathers and mothers should talk to their children about how the App works and what are the Videos you upload. The most important tip: The Tiktok Account in the profile settings under “privacy and security” on private and only friends allow to contact or comment on the Videos.
A spokeswoman from Tiktok shall communicate on request of this newspaper, this was “a series of measures” that you have taken in order to protect the users from abuse. In addition, there were different filters, a reporting function and a moderation team of inappropriate content removed and Accounts locked. They wanted to improve the protection against the misuse of continuously, said the spokeswoman. (Editorial Tamedia)
Created: 13.02.2019, 16:16 PM
