On the weekend there was a concert by DJ Marshmello, in the worldwide, more than 11 million people live. They had to buy neither a Ticket, nor in a stadium or a Club. They started Fortnite video game, chose the longer version of the game “Battle Royale” with the additional setting of “Showtime”. Then they looked for the open-air stage in the fictional location of Pleasant Park to the post-apocalyptic island, typically the Online players are adjusting to the spaces to as long as each other out of the way, in each round, only one remains.
For a pop star is Fortnite a dream-Arena. Worldwide, more than 125 million people playing, most of them Teenagers. At one time, more than eight million are online simultaneously in the virtual world. The operator of Epic Games is now an annual turnover of over three billion dollars.
continuation of the virtual experience
Ten minutes long so there was live music, the Electronic Music producer Christopher Comstock, hiding in performances similar to Daft Punk or Cro behind a Marshmallow mask, and with Superstars like Khalid, Justin Bieber and Selena Gomez has worked. He played Hits like “Check This Out” for example, “Chasing Colors”, or “Flashback”. In the case of “Fly” was put in the game the force of gravity, the avatars of the audience flew wildly through the air, before you could bounce wildly or holograms of your characters look.
It was not a psychedelic experience, because the visitors came in the flesh to this concert, but as avatars in a virtual space. In no other game so a concert was such a logical continuation of the virtual experience, because in Fortnite will not only be fired, but also quite a lot of dancing. Accordingly, the concert visitors were able to use their characters. As a Viking shook his braids in addition to a woman in a snowboard suit, while a guy in the John-Wick-moving suit as Snoop Dogg in “Drop It Like It’s Hot”.
Nearly 200 different dances are now available in Fortnite. Among the most popular are those with References to milestones in Pop culture: “Confused”, for example, the figure, what is John Travolta in Pulp Fiction does, in the home of Mia Wallace in search of the intercom. “Hootenanny” is the dance of Jim Carrey in the movie “Dumb & Dumber”, and “Fresh” mimics the movements of Alfonso Ribeiro in the television series “The Fresh Prince of Bel Air”. Football stars, these dances often lead to goals than victory.
Perfect, the virtual implementation of a Live event is not.
the most famous of The Fortnite-dances of “Float Dance,” the tooth is dancing in the arms faster and faster, against a swing of the hips to commute are, as you would go to the dancer with a huge thread between the legs. Especially at school since last summer, a veritable mania stations.
The people close so their avatars to dance DJ Marshmellos music. By the way, they talked with their via the Internet-connected and thus in the concert the participating friends about the function of language. Perfect the virtual implementation of a Live event is not.
It was not the first virtual concert. Ten years ago, it was to see a performance of the Irish rock band U2 in the online world “Second Life”, which, however, was not launched by Fans of the Band. And graphically rather awkward. The EDM Label Monstercat has organised five years ago, a virtual Festival in the game Minecraft. There, the festival was last September, a “Coalchella Festival” as a virtual version of the Coachella. Strictly speaking, the symbiosis between the music and the video started playing even earlier: An Avatar of Michael Jackson, appeared in 1990 in the computer game “Moonwalker” and defeated villains with Jackson-movements to songs like “Smooth Criminal” or “Beat It”.
The concert of Marshmello, however, is based on a different stage of development. Fortnite-manufacturer Epic Games, extended the boundaries of what is technically feasible. Especially graphically. The company also found new ways for the marketing. The participants were able to earn in the run up to and on virtual way to the concert, costumes and Extras.
“We have written history!”
pop culture has to evolve, otherwise they will be boring, inconsequential, irrelevant. She needs new ideas, new platforms, new possibilities of representation. This Fortnite-concert led to the new possibilities of a virtual world in which Teenagers move in with a huge matter of course, and you do not feel just so well, because it opens up to become adults of. So a concert is dissolving the boundaries between the digital and the real world. With the rapid development of technologies such as Virtual and Augmented Reality, with ever-higher transmission speeds, more perfect graphics cards and the new understanding of culture, digital youth, this was just the beginning.
After his performance, DJ Marshmello wrote on his Twitter account, “We have written history!” And on his Youtube channel, he released a recording, so that all can not see player in the concert. Nearly 15 million have done so already. One might think of virtual experiences, what you want, the beats at least all the records. The thought so far Rod Stewart in Rio, and Jean-Michel Jarre in Moscow, each with three and a half million viewers. The width of the effect in younger and very young people, however, is rapidly decreasing. (Tages-Anzeiger)
Created: 06.02.2019, 12:17 PM
