The food discounter Lidl gets more and more into the car business. On Monday, the company from Neckarsulm announced that customers in the Lidl online shop can lease a Fiat 500. For a price starting at 89 euros per month, the small car from the Italian manufacturer can now be ordered.
“Together with the Berlin-based Start-Up Vehiculum we offer a fully digital and modern ordering process,” explains Michael Nieberl, the boss of Lidl-Digital the offer. It applies until the beginning of April and is initially limited to 1000 vehicles. The price with the Lidl advertises, for a contract period of four years and an annual mileage of up to 10,000 kilometers.
The trade discovered E-charging stations
It is not the first step, the food companies in the automotive sector companies. In March 2018, it was revealed that Lidl wants to sell used cars. It was mainly to Diesel-BMW, which had used the Schwarz group – Lidl’s parent group – previously as a company car and not needed now. Last spring the stock of such vehicles amounted to around 10,000.
But while Lidls advances on the Leasing and used-car market still move in relatively small dimensions, play super markets in the area of the infrastructure with charging stations for E-cars a relevant role. Since the state has so far installed its own dense network of charging stations, many retailers are trying to take advantage of this gap. You can install it on their Parking, on their own E-tank pillars. If E-mobility, are shops, where you can recharge while shopping, the car, a clear advantage, so the calculus.
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experts understand this development. “For the companies, the commitment to the topic of electric mobility in any case is worth,” says Marketing expert Martin Fassnacht from WHU business school the strategy of the trader at n-tv. “It strengthens the Image. The brand works by young people, and more environmentally friendly.”
And here, too, the Black group is at the front. The country of purchase, also a daughter company from Neckarsulm, opened on Monday its 100. Charging station, and 100 more are planned by 2020. Lidl is also working on such stations, the competitors Aldi South and Rewe already offer Tank stations for electric vehicles. Also Aldi Nord said to the daily mirror to Ask, you’ve been watching the developments very closely, to be able to react to it.
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away from the food trade, the model will be followed. Ikea has announced that by the end of 2019 all of its Store Parking lots according to upgrade. If you believe the official announcements of the dealer you want to create a nationwide network of charging stations. So far, most of the charging stations in the bundle, however, in urban areas.
