On 6 October 2017, was Niklas Wahllöfs and Aase Berg’s portalverk ”Glädjehuset Sweden. What are you afraid of?”. Since then, nothing has been like, for neither us or the people.

When I dictate this – in white casual linnekostym, a deep low-cut flortunn shirt and custom-made espadrilles – on my roof terrace in Porto Santo Stefano, check I out from between the fresh blomsterkvastar, telegram and local vinbönders dusty treasure. Mauro, my assistant, follow after me and my cigarillo with the ashtray in his hand. On the mornings I’m awakened by a bleckorkester below the byhuset play for my glory.

in Addition to the book and the author then. And approximate, I don’t remember the release date. The book in question has, as of January 9, 2019, after bokhandlarnas all returns, sold in 917 (niohundrasjutton) copies. And we haven’t done anything about it. Nothing on Twitter or Facebook. We talked about a blog once, but it came to nothing. It is too sloppy. After cleaning the worst of it had the oily skrytet almost been able to pass. And it is quite notwithstanding the book’s difficult to assess quality. Such has not having something to do.

For in the day sliras, spliced and exaggerated it just about everywhere. In the brave new world of marketing is the choice simply between attention, mission, money, or bankruptcy. To scream, anything, is a självbevarelsehandling for both businesses and private individuals. When it appeared that the world was not during the 00: 00 hours of the year 2000, it was as if all the dams burst. Now the bastards here would be left out of the old mögig humility and honesty and in with the new fresh market culture, totalkommersialiseringen of everything including ourselves and oförblommerad self-promotion.

It became a final goodbye to the world the Jante law (if it has ever been in force in our country) and a full embracing of the bet on yourself-attitude. The final tool was, of course, the social media where everyone could contribute their own persona, their abilities and successes. And kompulsivt communicate to the outside world. Talk shit in real time, simply. Or, if you are a public person, to assert anything in the traditional media.

recently gastat – at least judging by the frantic imagery – if that petningen of her on the Conservatives list for european parliament Elections in spring has been done in a soviet way, and that it is a big loss for Sweden. As it can be.

the Second turning on the perspective, as a fashion designer Johan Lindeberg, who, in a wonderful interview in the DN said this on the question about his political history: ”Yes, what can you say? A community. The freedom of the people. And against a … yes, a capitalist society, definitely.” He was photographed at his from France hemfraktade of the open fireplace, which is now ”the largest on the bjäre peninsula”.

the King of this jungle is, of course, Zlatan Ibrahimovic, in which only the example of his perfume sold in with fotbollstjärnans ”strong doftminnen from the Swedish nature”, that the media is forwarded. Other products in his catalog have been sold out otherwise.

we talking about here. People who trust each other understand that they are an art project. In the name of democracy, however, should technology be taught by university courses in us cv writing: Turn burgerflippande to assistant cater director.

But sales have multiple languages. Listen to Summer in P1, or take you to a humorscen, and note that their own suffering through the years can also be the strongest köpargumentet. Or read a newspaper, where a columnist raljera around its own inertia, and remind you of his book.

Read more texts by Niklas Wahllöf here . For example this chronicle: ”Nätlismandet is perhaps an equal danger that näthatet” .