Style After the departure of our compatriot Raf Simons (50) as creative director at Calvin Klein, taking the American fashion house some drastic steps. The flagship store in New York to close the doors, the prêt-à-portercollectie is re-launched, and some of the teams in North America will be merged. That writes the leading modewebsite Business of Fashion .
In 2015 left the Limburg designer of the haute-couturehuis Dior, where he created a furore with his designs. Previously he had a private mannenlabel from the ground up that he still runs and he was creative director at Jil Sander, also a successful passage. When Simons signed with Calvin Klein, was that a break in style. But given the freedom which he is chief creative officer at the fashion house, was his decision quickly understood within the fashion world.
Simons changed just about everything that he could turn to Calvin Klein, including the logo, the interior of the flagship store in New York and that he was initially resented. Also by toplui of Calvin Klein himself who is always enthusiastic uitlieten about Simons contribution to the brand. As the catwalkcollectie 205W39NYC back on the modekaart and his iconic campaigns with the entire Kardashian clan in the lead role.
Just followed the numbers. In september, it was a parade outdoors cancelled for budgetary reasons. It was whispered that PVH the price of Simons to arty and highbrow thought. The turnover of PVH decreased this year from 125 to 106 million euro and the company knows that a derailed marketing budget. Simons had a few powers to relinquish, such as marketing. Not much later his departure was announced.
Now carry the fashion brand a few steps to turn the tide. The flagship store on Madison Avenue in New York, Simons in 2017 fully renovated, as for example the doors close. There is also searches for a new creative director that the departure of the Belgians and his asset (Pieter Mulier as creative director, and Matthieu Blazy as design director of the vrouwenafdelling, ed) must absorb. Will also the prêt-à-portercollectie re-launched and will be the teams of the sportlijn for men and the jeanscollectie, which are both located in North America, are joined together.
“Our industry is in a historic transformation to wait when it comes to consumer behaviour. That creates opportunities for our brand to $ 12 billion to make a profit in the coming years,” according to the somewhat vague response from Steve Shiffman, CEO of Calvin Klein about the decisions.
