The past Christmas business has been running for Apple significantly worse than expected. The iPhone group lowered the sales forecast for the past three months to $ 84 billion, while previously 89 to 93 billion expected.
The correction is going back, especially to the poorer sales of the iPhone in China, – said CEO Tim Cook in a message on Wednesday. It does not have so many iPhone Upgrades, as predicted. Apple have underestimated the economic downturn in the market.
iPhone most Apple-product
But also in some developed markets, not so many users had switched to new iPhones as I thought, said Apple, without naming the countries. The Christmas quarter is traditionally the most important for Apple. The group presented in these three months multiple records in turnover and profit. In the year 2017, there was a quarter of sales of 88,3 billion dollars and 20 billion dollars in profits. In China, Apple made at that time about a fifth of its business.
The iPhone is the most important Apple product and brought in around 60 percent of the total revenues. In the past Christmas business alarm signals began to increase already. The media and analysts reported that production cuts to the iPhone.
Apple calls is no piece of have to pay more
At the same time, Apple had brought out even more expensive new models of its Smartphones. The group had already announced, from the Christmas quarter, not a piece of devices sold in numbers to publish more of what has been interpreted by some market observers as a sign of a slowdown in iPhone sales. But Apple in the past, to lay skeptics.
Apple CEO Cook pointed now to the fact that mobile providers have reduced the subsidies for new Smartphones – and consumers have adapted to it, and, more rarely, the devices need to change rarely than before. In addition, some customers have extended the life time of your iPhone with the lower priced Offered for battery replacement. Apple had lowered the price for the battery is temporarily strong, after it became known that the group slowed the performance of the older devices with depleted batteries.
Apple’s share price fell in after-hours trading, according to the forecast decrease at times of around seven percent. The papers of Apple’s suppliers declined. Detailed Figures for the Christmas quarter, Apple wants to on 29. January publish. (roy/sda)
Created: 03.01.2019, 01:47 PM
