30’000 hearts are flew Gillian Brockell, and they are all broken. With the heart Symbol Twitter users Express their condolences. Brockell has published a letter to Facebook , Instagram, and Twitter, as well as the credit-Scoring company Experian. You directed a question to the company , which will collect data on citizens: “Why were you able to detect my pregnancy, but not the death of my baby?”
The video editor of the “Washington Post” had at the beginning of your joy about your pregnancy on the Internet. They used the Hashtag #30weekspregnant, searched the web for pregnancy clothes and “baby safe paint for the cradle”. She put on Amazon, a “Baby wish list”, over the related products for the child. The networks that distribute ads on the Internet that have collected this data and sent her Ads for everything Pregnant just to need.
purchases are not reported to the advertising network
But Brockells son was born dead. “Four pounds, one ounce,” she writes. She grieved with her husband. However, the best Algorithms in the world, not mourned. Even though you “don’t” googled Baby moves and the death later in a post, announced, in the gloomy phrases like “still birth” and “inconsolable”. The “two-hundred-tears-Emojis my friends” had also been ignored. If you have taken the Smartphone to Hand, it had been the advertising face for pregnancy clothes and items for the nursery.
The phenomenon of many Internet users, advertising a specific product or topic is followed on several Websites and is also still there, if you have purchased the product for a long time. Because the purchase is not reported to the advertising network.
advertising is not heard on
Brockell continued felt the end of the baby commercials as constant humiliation, while she grieved the loss of her child. The Scoring company Experian sent her an email proposing you to register your Baby but so that the credit history could be saved from birth.
Brockells history is more than an anecdote, and shows the coldness of the giant business with digital, supposedly made-to-measure Marketing. It is the money machine of the business model of the Internet Economy. Who searches for certain terms, certain left clicks, is divided into, for example, of Facebook in categories. They are based on the interests, the presumed Facebook users. Then Facebook sells the ad space in the Facebook stream of the user to the company, the offer to the interests of matching products.
sorted in a category that don’t come out so easily from her.
in The case of the Baby ad, which tells a lot about the ethical implications, can be said to have targeted advertising on our lives. Once in a category, don’t come out so easily from her.
Rob Goldmann, in the case of Facebook for the ads system, they replied Brockell on Twitter. He apologized for the “painful experience” that had to experience it. The setting to hide the Ads on the topic of “raising children”, will you continue to improve. Brockell responded to the site of their employer, the “Washington Post”: If Facebook’s systems might respond to notices that she was pregnant, you should be able to evidence that you have lost your Baby.
(editing Tamedia)
Created: 14.12.2018, 09:27 PM
