Golden Goose: Luxury Sneaker Brand Loved by Celebrities like Taylor Swift to Go Public
Golden Goose, an Italian luxury sneaker brand known for its worn-in look and beloved by pop star Taylor Swift, is set to make its debut on the Milan stock exchange in June. The company aims to raise around 100 million euros through the initial public offering, drawing attention to the European climate for IPOs.
Despite being a relatively small IPO, the move signals a resurgence in the market for stock market debuts, with companies like CVC, Galderma, Douglas, and Puig also going public. Golden Goose plans to use the funds raised to reduce its debts and strengthen its financial position. The brand, which also offers a small range of clothing and accessories, is targeting a valuation of over 3 billion dollars, according to financial news agency Bloomberg.
Unlike most other sneaker brands, Golden Goose primarily sells sneakers to women. The high price tag for a relatively small company reflects the luxury status of the brand. Known for intentionally creating shoes that look worn and weathered, Golden Goose has attracted a following of famous fans, including Selena Gomez, Gwyneth Paltrow, and Virgil Abloh.
Founded in 2000 by Italian couple Alessandro Gallo and Francesca Rinaldo, Golden Goose started in a garage in Marghera, an industrial suburb outside Venice. The brand’s name is inspired by Aesop’s fable of “The Goose that Laid the Golden Eggs.” In recent years, the brand has expanded internationally, with 195 stores worldwide.
Despite challenges in the luxury market, Golden Goose remains popular among consumers, with plans to double its revenue by 2029. The brand is focused on building a strong community of customers through initiatives like the Haus of Golden in Marghera, offering unique experiences like art exhibitions to engage with its audience. As the fashion industry evolves, Golden Goose is positioning itself for continued success in the luxury sneaker market.