The Internet group Meta has to pay fines totaling 390 million euros for violating EU data protection rules. This is about violations of the General Data Protection Regulation for advertising on the meta offers Facebook and Instagram, as the Irish Data Protection Commission (DPC) announced on Wednesday. Meta has its European headquarters in Dublin, Ireland, so the DPC there is the responsible authority for EU data protection issues.
In this case it is about user data for personalized advertising on Facebook and Instagram, the case of the Meta subsidiary WhatsApp will be decided separately. Meta has violated its obligation to transparency, it is now said. Behind the complaints is the organization noyb, founded by data protection officer Max Schrems, who accused Meta of not obtaining explicit consent to data use, but shifting this to the general terms and conditions.
On Wednesday, Noyb was pleased that Meta would have to obtain a “yes/no” option for personalized advertising in the future. Meta himself reacted “disappointed” and announced that he would take action against the verdict.
The group was sentenced to a whole series of fines for data protection violations last year – most recently at the end of November to pay 265 million euros for hacked user data.
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