have Long adored Chinese consumers everything that came out of the West. But there is a counter-trend: On the “China Fashion Week” shows the preference for local Designs and brands.
in An old factory hall in Beijing’s 798 artists ‘ quarter. On the “China Fashion Week” will present more than 100 Models this evening the new collection of fashion designer Hu Sheguang. Title: “Fashion – Women -Troops”. Hu Sheguang cited in his work elements from his home country of China.
He doesn’t want to show the cultural traditions of the ancestors unchanged in its Design, he says. But he wants you to develop to a combination of Innovation and traditional elements. “The young people should like it. My Show demonstrates my view on the Chinese culture, I would like to convey with my work.”
elements of traditional culture are to be seen at the “China Fashion Week”.
Cultural emancipation from the West
The traditional red-and-colorful hats are reminiscent of the Inner Mongolia. The cut of the coats to the failure of winter coats from the Mao period. On the dark green backpacks, the red star shines as a Symbol of the labor movement.
the Design of The 45-year-old Hu Sheguang lives of the cultural reference. He comes from Inner Mongolia, moved with the age of 16 to the Netherlands and studied in Amsterdam and the Dutch nationality. Seven years ago he returned to China.
After his return to China he had the sense that his Inspiration is inexhaustible. He would be able to try out many new things,” he says. Many Chinese have but still, the habit of foreign brands and foreign Design.
“China is in Transition. Of a production facility for foreign brands to its own Chinese fashion design.”
Designer Hu Sheguang is one of those that propagate a new cultural self-consciousness. China not only as a country, in which most of the Gucci fake bags, and most of the Western sneakers are produced. But a country whose fashion designer emancipate themselves from the West.
The fashion is developing so fast as, the economy
Chen, Who is Vice-Chairman of the “China Fashion Association”. Most of the Chinese designers would hardly from China, he says. That’s why the media and the people knew in the West, little is known about Chinese designers.
“do you think we remain in a state of ten years ago, have no original ideas, only production – and consumer country.” The Chinese fashion evolved in the last ten years as fast as the Chinese economy.
