How can farmers, meat industry and trade for better consumer Information? The policy think about it, the trade leads to a uniform solution.
Red, blue, orange or green on the basis of these colors, consumers will be able now in many super markets to see how the animals were kept, the meat is on the shelves. Chains such as Edeka, Rewe, Aldi, Kaufland, Netto, Penny and Lidl have agreed on a common seal. They were faster than the policy.
The new Label applies to beef, pork and poultry. On the label, the attitude will be shown the form. Red stands for “Housing”. Something to better the Situation for animals whose flesh is marked with the blue Label “housing Plus”. You get ten percent more space and additional employment material. The orange label indicates the “outside climate”. This means that the animals more space and fresh air are in contact. With green Premium “is featured”. These animals run around in the Outdoors. Also, organic Meat falls into this category.
level four is also true for organic Meat.
Good solution, or “sham”?
Edeka around since the middle of March, its own-brand products for meat and sausage step of the way on the new label. Also the other supermarkets want a piece to introduce the unified Layout. So far, large companies such as Lidl, Aldi and Rewe already had their own systems on the market. It lacked but a single line. This made it more difficult for consumers to the orientation.
From the point of view of the consumer organization food watch, the new marking is a “sham”. You gaukle consumers, you could improve with your shopping the States in the stalls substantially. The guarantee, however, that it is really good with animals.