again and again the rent a bike Publibike in the criticism. The negative headlines of the company, which belongs to post auto, trading cracked Velos chlössern, deep-red figures and the actions of competitors. On Publibike-managing Director Bruno Rohner is a huge stress. He managed the Rental since October of 2015, and now leaves the company “by the end of 2018,” as Publibike writes. It was his decision, with Acknowledgement of its power. On an interim basis, the former Deputy Tobias Ebinger’s taking the lead.
in June, it came with Publibike to a prominent finish. Board of Directors President Roman Cueni had to go immediately. He was also a member of the Executive Committee of the post of the car and was like all the others in the body because of the subsidy affair.
Competitive market of the future
the post car scandal was also known as the Publibike finances. From the investigation report for the reappraisal of the affair, see to that the Rental service ran from 2012 to 2015, a loss of 3.8 million Swiss francs.
The matter is piquant, because several suppliers are competing in the market of the future Rental customers – including O-Bike, Velospot, Lime or Smide. O-Bike was in the summer of bankrupt and stopped operations. Competitors throw a post car, to distort, with Publibike, the market, as it wants to Finance itself mainly by the income from the Rental. This includes funds from sponsors and the marketing of advertising space should come on the bike.
the contribution of The municipalities is limited to a Minimum. “The business model may not work”, writes François Kuonen of inter-mobility (Velospot). He is convinced that there is a need for more revenue from the cities. “This is to show our experiences, but also examples from abroad,” says Kuonen. In Lyon, France, the Region would pay 4000 Euro per bike and year.
According to the Post, there is no evidence of cross-subsidisation of the Publibike service by post car. The funding success via a credit contract with the Post office.
The pressure on Publibike-chief Rohner has increased in the last few weeks, as research by this newspaper show. Customers reported problems with the technology, and the phone annoyed the Hotline. And this week a former development partner Publibike operation due to the open invoices of “some 100 000 francs”. At the same time pressure grows in the market: large corporations such as Google and Uber are pushing more and more into the business of micro-mobility, with bicycles and E-scooters. (Editorial Tamedia)
Created: 22.12.2018, 08:15 PM
