The business model of Sharoo sounds really tempting: with your own car earn money without having to work for it. Sharoo is not a digital platform, you can offer the other Sharoo-users to his car for Hire when you need it.
Hardly a young Swiss company has such prominent donors as Sharoo: Amag, Migros and furniture. To the illustrious round of the shareholders of Sharoo also Mobility was until a few days ago. However, the company with the red cars has sold his Sharoo-shares in Amag.
In return, Mobility has acquired 100 percent of the shares of Catch-a-Car, a car-sharing provider, the works and the success of the Mobility cooperative, with the company’s own cars. This can be turned off in the cities of Basel and Geneva on all of the public car parks and re-rented. Mobility will integrate the Catch-a-Car to offer.
target
missed in order for the competitor of Sharoo is even stronger. The biggest Problem of the Start-ups is not the competition, but the Swiss car owner. These are apparently not willing to leave for a few francs, in addition to earning foreign persons to the control of their private cars.
three years Ago, the then-Sharoo-Boss Carmen Spielmann ambitious: “in 2018, we want to have 10’000 cars in the offer,” she told the “SonntagsBlick”. This goal has failed in Sharoo. Currently, only 1800 cars in the Sharoo-registered database. This 4.6 million passenger vehicles that run currently on Swiss roads.
“The incidence of damage is higher if other people taxes on foreign vehicles.”A squad man of the furniture
the Sharing Economy is on everybody’s lips. Of drills on bicycles to apartments will be rented over the Internet platforms today. However, the idea of Sharoo, not rolling. This is despite a range of marketing activities. The Migros sent trips to your customers vouchers for Free and for the free Installation of a Sharoo Box, so the technical Installation with which a car is equipped so that it can be opened with the Sharoo App instead of the key. Last year, Sharoo advertised on the Internet on a large scale for his offer and back promised a money-back guarantee for dissatisfied customers.
However, the user has to pay the non-depressed advertising campaign. Instead of like 150 000 customers targeted Sharoo is today one of 106 000 registered users. Most of them are inactive. Since the Start in 2014, each of the customers is driven in the cut just once with a Sharoo car.
Amag model
as early as 2017, the Amag has taken over a majority of the shares of Sharoo, and the business model adapted to the private vehicles will be provided on Sharoo now second-hand vehicles of the Amag group.
Now, the Amag has taken in addition to the equity component of Mobility is also half Sharoo shares of Migros and thus holds 74 percent stake in the company. Migros, in its subsidiary M-Way, the Sharoo model was developed, holds only 9 percent of the company.
The remaining 17 percent of the furniture. The insurance company, with headquarters in Bern, has participated in the Zurich-based company, to gain experience with the Sharing Economy. While a car of a Sharoo-is user driven, it is about the Sharoo-the contract for the furniture insured. “The claims frequency is higher, when foreign people taxes on foreign vehicles,” is the conclusion of a furniture-squad man. For the insurance of such statistics are valuable – to be able to for other Sharing-Economy-offers, insurance premiums. That Sharoo will probably burn for even longer money, it hurts the furniture. Officially, it shall notify in Sharoo: “We are pleased with the progress.”
at Least 10 million Swiss francs
Oliver Leu, interim chief Executive at Sharoo, invested will, in principle, to give information to the Finance. The entries in the commercial register, show that The shareholders have so far invested at least 10 million Swiss francs in Sharoo.
shareholder financed, How long the Amag as a new Large-scale Start-up with just under 20 employees, is open. Perhaps you will Convey to the complex of private cars once the plug-in and the business model on the Rent of cars from commercial fleets limit. The advantage in this Segment: the business of cars, the the emotions of letting get in the way.
(editing Tamedia)
Created: 01.02.2019, 21:26 PM
