“Örebro is Sweden’s hottest city”
“and this is Why the pearl has become so popular”
“Örebro is like a gem between Karlstad and Stockholm with the glittering Hjälmaren at his side. it is not only we swedes who love Örebro – the last few years, the foreign tourism has exploded. nFrämst is it the norwegians, the germans and the chinese who love the city. “
“What is it about Örebro? “
“Pretty much. In any case, if you believe foreign tourists. The fact is that the city has increased the most of all cities in Sweden when it comes to foreign guest nights. “
“come Here, tourists of all nationalities, but it is mainly norwegians, germans and chinese who fall in love in the city and that has pushed up the number of guest nights. The city located in the western edge of the Hjälmaren attracts both nature experiences and city life. 741 000 overnight stays were recorded in hotels, campsites, hostels and cabins.”
“Norwegians like camping”
“The Norwegian visitors increased by 40 per cent between 2017 and 2018. “
” We have worked purposefully against Norway and established Örebro as a destination that suits them perfectly. In particular, many norwegians go camping and we have a great stadscamping, Gustavsvik, which is five star and has a upplevelsebad. It is primarily for families with children who come there, says Björn Fransson, the turismstrateg at Örebrokompaniet. “
“the Number of chinese visitors has grown exponentially. 2013 had Örebro less than 700 chinese guest nights. In 2018, the city had over 14 000, according to Björn Fransson. This is partly because many chinese people are making trips in Scandinavia. They travel by bus and have time with Helsinki, Stockholm and Oslo on a handful of days. They also want to experience Sweden outside the capital and many are willing to an overnight stay in Örebro before traveling on to Norway.”
“– Those who come here would like to see our iconic castle, Örebro castle. And the norwegians are very fond of Gustavsvik camping. Our beautiful town is cozy and a great asset, we see that many of the chinese visitors appreciate it. And being close to nature, for example the national park of Tiveden, sweden, attracts many germans and swedes. We have many fine hiking trails and also Sweden’s largest contiguous mountain bike network, ” says Björn Fransson. “
“Is Örebroare much more hospitable compared with the other swedes? “
” I would like to reply yes to that question, haha! The fact is that derby has been developed as a tourist destination for many years and I believe that örebroare is a people who are accustomed to tourists and are happy visitors. We see that we have a high level of customer satisfaction and that many norwegians will come back year after year, ” says Björn Fransson. “