The Social Media Team of the Berlin police was in January with an unconventional Instagram Posting. You went after a passer-by, in which, allegedly, a policeman had stuck on him. Then the Berlin house of representatives, Anne Helm, and Niklas Schrader (Left) made a Small request to the Senator for the interior. the Nora Reinhardt Nora Reinhardt
Nora Reinhardt works in the SZ to the Digital output of innovative. She welcomes readers ‘ letters. Reinhardt studied in Munich and Switzerland. Before you came to SZ, she worked as an editor at the mirror and time. She has created several volumes of the ‘useless Knowledge’books. She’s very interested in space travel, to learn Faroese, and want to da all Leonardo-Vinci-paintings once in a real see – the half she already has.
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similar to private, silly, entertaining, may be a public authority, such as the Berlin police on an official Account? This is a question for Yvonne Tamborini daily. The chief Commissioner directs the Social Media Team of the Berlin police Department. 23. January fell to their Department with an unconventional Instagram-Posting: you went after a passer-by, in which, allegedly, a policeman had stuck on him. “He wore a Uniform – You gave him a goodbye Smile.” The passer-by may report. Many people reacted indignant.
The Berlin house of representatives, Anne Helm, and Niklas Schrader (Left) made a Small request to the Senator for the interior, title: “contact display on the Instagram Account of the Berlin police – when injured the police with the Social Media principles in the performance of their duties”? The answer, published this day, was clear: “to publish Private applications on official Accounts, which corresponds to the tasks of the Social Media team of the Berlin police.” “The observance of the neutrality requirement in the form of Statements to the police on the Internet” as well as “the observance of the law, objectivity, and accuracy” is to be strictly observed.
The Instagram Story of the Berlin police Department, the 22. 23. To see January 2019 on their official channel image: police in Berlin
The Instagram Story of the Berlin police Department, the 22. 23. To see January 2019 on their official channel image: police in Berlin
The Instagram Story of the Berlin police Department, the 22. 23. To see January 2019 on their official channel image: police in Berlin Is loaded …
there was an error in the consultation
What the police in Berlin say to this objection? Tamborini, the Posting was also unsuccessful. “We can not use administrative Accounts for Private use,” she says. On the day after the publication of the sound in a different way; an employee had defended the action.
How came it then to the Post, if the Boss thinks it’s wrong? “We have discussed whether we should do it or not. We wanted to decide in the next day final. And then there is the case of the Handover in the late service happens, and it has been posted.” A “classic misunderstanding” it was. Warned no member of staff had been. According to the Small request, the Senate turned to internal management, in order to clarify the matter.
on the Basis of this Case, but also the Problem that many authorities have. Police and Social Media: a Tricky one. The official order and the private, personal speech in social media don’t often go together well. Social Media work is a balancing thing, the need for tact in day to day business. It happen, like anywhere, error. Only: For authorities, they encounter the citizens extremely angry.
Certified Social Media Manager
Concrete rules for Social Media work, police authorities a few. Although there is a “Best Practice Workshop”, in the case of the successful examples of the Social Media work of the departments will be presented. The, however, takes place only once in a year. About 70 employees of the police forces of the Laender, the Federal police, customs and internal departments to exchange their experiences.
The Workshops have a focus, such as the use of “Social Media in the event of a disaster,” or how to create campaigns. In the future there will be more rules. Currently, the answer to the inquiry, created a working group “coordinated recommendations in the field of crisis communication”. And the German police University is planning this year, “a nationally standardized and certified training” introducing: the Social Media Manager of the police.
gain followers
It had proved the Social Media Department of the police of Berlin and even tact in the selection of the channel and the previously anticipated that the action on Twitter will not arrive well. “We said: If we make it, and then only on Instagram. The responses on Instagram were about 90 percent positive, on Twitter it was the other way around,” said Tamborini. Because someone had worn to the search advertisement from Instagram on Twitter, where the tirades burst out.
Whether the passer-by, who was wanted in Berlin via Instagram, has reported, is not known. It is known that the police of Berlin has won since the Advertisement for the lovers police officers on Instagram almost 4000 Followers. It now has 32 400 Fans. And so the Berlin to put more on content, which also show the nice side of the policeman’s everyday life. Under the Hashtag #owlcontent you landed recently a Hit with a Video that shows an owl, which was lodged at a police station in Tegel.
