ARD and ZDF, a little to the above, the Private a little to the bottom – much has not programs moves in the market shares of the TV between 2017 and 2018. But even fewer have moved the TV station itself. Cool Routine characterizes their programs. It is the Ordinary dominates. Slow and wide in the Mainstream in the case of Déjà vu flows into the sea.

Not a “neck cloth” and not a “Rhine-Main-Danube-channel”, not a “home” and not a “Liebling Kreuzberg”; and not a series such as “Holocaust”. The colour TV has become grey. Attention in the first place, what is happening in the network and what the network. It provides plenty for the emergence and spread of excitation. The click counter will show it with the unimaginable quantum of audience that can be reached via YouTube, Twitter or Facebook in a incredibly short period of time however, often unimaginably Insignificant. The network and its social media to promote a communication, it is primarily to the dissemination and by the way, the relevance of your “message”. In the network, you can leave it like new year’s eve crash. The Dirt must then be put away, such as on new year’s eve, other.

The means to create the high number, the short Takes, the taciturn Tweet, the boundless Podcast. Hashtags Orient and keep the pace high. Outrage discharged with force of Nature. If Parship, all eleven minutes, someone in love – who loves faster? The expiry time of most Events is short.

Always in rate mode

Although television can provide it all, nor need to, is it still in rate mode. The rate, a Quantum well, is the measure of all things, a Synonym for success. While it is obvious that “local” television can’t compete in a global PR world, in which everyone is stupid and the Fake puts over the night millions of Followers in excitement. A Hashtag such as #MeToo remains beyond the Possible. However, there are still the daily hunting rate and the Celebration of the days winner on the next Morning, in the video text. You could accept, if it had not follow. However, if the quantity proposes the software quality, the difference of acceptance and relevance.

But what would the Alternatives be? To ignore the digitalization? Even global an Illusion would be to act in the face of a strict regulation by the Federal parliaments. But who goes into a competition he can’t win, can’t rely even on Sisyphus. But what Option is left?

It is worth in seemingly hopeless situations is always to go to the beginning. Then, it shows A Medium such as the system of public broadcasting must gain nothing. He was not established in order to enable as many people as possible as often as possible in excitement, but in order to offer a programme, whose primary criterion is quality. Despise not the quantity, but the quantity and quality limits. And, therefore, a waiver of the program target the large number of not the end of the medium, but the return to the right path. There is no good reason, competitors who are not on closer Inspection, to emulate. The cobbler should stick to his last. You must remember, what you expect of it: do what you do best, the very best shoes and the most of all!

wine can also be made from grapes

When the street sweeper of yesterday no longer hold the TV in the conversation, if there is a new provider of “messages”, the only rights and no obligations, then it is all the more the quality that makes the difference, in the sense of the wisdom of the dying producer, reveals to his sons that you can make wine from grapes.

Also quality grows as the Vine slowly. Therefore, quality is not expensive. You don’t need to wait, you can also afford. But eight billion euros should be enough for that. With so much money can pay a Reporter(on the inside), the time you need for your research; you can develop a handwriting; that you can illuminate your object from all sides. Even that one sends its result, because it would not become the standards. Eight billion will allow that producers of TV Movies start turning then, if the books are really turning ripe. With eight billion, one could set up an independent quality assessment for programmes, a Foundation, media test, testing the quality. Quality, if not the seat of a transmitter, but the seat in the life of the contract for a material. Quality is visible if, for the diversity of Genres. She suffers, if a single Genre such as the detective choked the other Genres and eventually no one will know, as a Comedy goes. Or a melodrama.

anyone Who wants quality, has to deal with, especially in the images medium of television in the language. This affects the audibility of the dialogues of TV Movies – without the hearing AIDS! It relates to the unimaginative Reporter-Slang for Live reports, the same metaphors of sports reporters. It’s true that No game is like the other. But then the same language? Who disposed of the cooked Word for legumes? Also talented speakers need to practice. There are rooms? There are experts?

A linear Medium lives of fixed times. There must be a justifiable exception, if one displaces a News Show in the night, just because a second-class Show will be held again, not the end. But when the News comes to Show, then, should they not add important information, about the course of things with awkward self-praise for the follow-up Episode. In a medium, the by like to go, in a quality medium for self-advertising in this Form has lost nothing.

An essential badge of quality, the appropriate distance of the medium to its “objects”. The accusation that we are dealing with governmental or state radio, exaggerates big time. However, the Agenda of the policy and the Agenda of the “accompanying” information broadcasts are actually inappropriate, in a similar way. It may make everything a lot easier, if you are flying in the same plane (assuming it flies). But that is an ugly picture for symbiosis. Something is rotten in the state if the journalists and the political prominence of life in the same bubble and, for the audience, also visible from the back, on each shoulder knock, which is just free. So, as it also promotes the journalistic heat death, if the same Celebrities who owe their prominence to a show, popping up in other shows. This is part of their value, but not the diversity.

The symbiosis of journalism and politics, it is also one of, if political events are declared by “experts” who work in foundations, which are funded by the government. Own would be really too expensive? If you leave it in fact, the parties to whom you send in to be on talk shows? Betting politicians across party lines, perhaps, who sits on the most talk shows? Passes really no way to the same old faces? What every football club in the meantime, Scouts, looking for talent – you can’t pay for the TV? It is the quality, when shipments had previously only a name, but today, the name of a show?

Excess Trailer load

the quality also shows in the attention to the little things. Must be spoken in a weather report in a pace as it is going to be any sausage? Who frees us from the trailer of abundance between individual programmes and their passing through Abspännen, incomprehensible picture puzzles, which leave a confused and a breathlessness to produce, as the program will be hunted by his own commissioners? You are a typical Instrument for ratio, television, and, therefore, dispensable in a television program, the rubs the quality.

The public service television could make also a reference for quality. For example, through the use of intelligent repetition. About television games got over the years, a Grimme prize, instead of two “crime scenes” in one evening. The style of reportage the great Reporter Peter of Dental about Peter Scholl-Latour to the Gerd Ruge – you could show for a whole year, when the day is long.Or a typology of the commissioners from the fifty years of the judges and Tappert about George to Berkel and Brandt?

program quality is the keyword for commitment ARKS or media joyful to political speeches. It is not primarily what is being claimed by public law Zählmeister like: a blown size, with the help of those who speak out, the create rate. She is so real, so visible and audible, as at the end Figures can be. Quality is an attitude towards the audience. Not the arousal, the fixed network with its greed for the large number, the reference model for the public to Communicate. It is the system of public broadcasting, should play this role. Quality brings the sight of a lemon, but the juice of it.

PS: The ZDF makes a step in the right direction. The “heute-journal” on Sunday at the end of March is extended to 30 minutes.

More about

25 years “RTL night journal,” time for experiments

Kurt Sagatz

The author of television Director of radio Free Berlin, and Director of the land media authority of NRW.