spur type lihatalo Pouttu Oy had to abandon the vegetable products in Other Burger – and Other vegetable-meatball-brands use marketing.

Central Ostrobothnia environmental health has ordered the company to change marketing so that it is not used in a misleading undergrowth beef-word or other plant-based meat suggestive expressions.

Also, the product packaging should be changed so that they are not in any language mislead the consumer and clearly. that it is vegetable products. The names are also not in any language can refer to meat, because the product is completely vegetable based.

Pouttu Oy has appealed to the environmental authority’s decision. Company’s correction of decision is processed in December, the environmental health committee meeting.

Request for research to become food agency

Central Ostrobothnia environmental health sanitary control of the director of the Andreas Smeds said that the request Pouttu Oy, marketing research for the food agency.

– it was discovered a few products that it is consumer misleading.

It is Smedsin according to the flesh-the term. He refers to the law in the meat of the definition and its interpretation, which, according to the flesh-the word is the company’s marketing used the wrong way.

– the Law is clear and we have interpreted it in this way.

“Unfair situation”

Pouttu Oy Mikko Karell told me he was amazed at the environment health care prescription.

– the Situation is in one word, unfair. In finland when it is for sale on many similar products, which use quite similar expressions, Karell said.

Karell noted that, for example, the american food manufacturer Beyond Meat sold in Finland vegan Beyond the Burger product.

He noted that the vegetation beef-the term was translated in Finnish from abroad. Wish it was – and is – that the plant the meat could have been a new useful term introduced by us.

– I understand that the word meat means the flesh and burgerkin, somehow, quite clearly, the american language refers to. According to the authorities, the English word is therefore misleading, but the Finnish language in the lead, Karell write Pouttu Other -facebook-pages (switch to another service).

Central Ostrobothnia environmental health sanitary control of the director, Andreas Smeds understand Mikko Karellin perspective.

– I Understand Poutun perspective. I can’t answer for other authorities on the activities of your work outside of our territory. I find it hard to comment on it, Smeds said.

Ceo Mikko Karell said that the environmental authorities to order caused the company to 500 000 euros of damage. Kalle Niskala / YlePuolen million damage

Mikko Karellin according to the Central Ostrobothnia regional environmental health decision cause the company financial loss on the line of adjusting and packaging due to the reform of.

the Changes are in addition to make quite a tight schedule. The existing packaging, for example, must be used until the end of this year.

– we Calculate that the provisions of the executive means the us estimated at eur 500 000 damage. Incentives for food business, it is really a lot, Karell said.

New product name development company now in a big hurry. Current and in turn of the market in the upcoming planned new product names and packaging are ordered in again.

Karell guess is that Poutun the result turns to loss of control caused by the changes.

– Pouttu was doing for the first time in many years a good result and now it will have to be re-evaluated. Need to think about what kind of consequences it caused.

Poutulla waiting for rectification of the December processing environment and health board. Karell said that the matter is ready to take administrative law, after all processing if necessary.

to Watch this game now to the end and answered then the cost, what causes.

the Topic can discuss 22.11. at 22, until.

Read more: Lihatalo now competing also with vegetables – food house of the result will still be the traditional meat-containing products

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