the technology company Google-owned video service YouTube to change next January, the rules regarding child-oriented videos. Change the content of the production responsibility of the video in their growth.
the Reform is due to the fact that the Us consumer protection authority the FTC and the New York state attorney general, according to YouTube has collected illegally personal information of children without their parents ‘ permission.
the FTC report in September published in the bulletin (you move to another service), that Google and YouTube have agreed to pay a total of $ 170 million compensation to the FTC and the state of New York for the children’s privacy protection COPPA violation. This is the biggest ever payment of a penalty that relates to COPPA case.
COPPA gives parents the right to determine what information websites can collect from their children. The law prohibits the collection of data of children under 13 years of age without parental consent.
the FTC’s according to YouTube had amassed cookies allow information aimed at children channel and videos users.
the Company made millions of dollars by directing personalized ads to users through cookies based on the information received. The user’s computer to install a cookie can, for example, track which website the user visits.
Major changes coming
Google told me he’s moving (you move to another service) the way in which companies collect and use information about children content on YouTube-their service. The change is the result of the FTC’s agreement with. The new rules are global, even though COPPA is a u.s. law.
in the Future, YouTube requires that content providers should be notified if their content is aimed at children. Google tells us that it also intends to identify the child-oriented videos artificial intelligence with the help of.
YouTube to remove the video of the user, the personalized ads and the status should be ”appropriate to the context” ads. According to google this can some of the content production of leads they receive advertising revenues.
in Addition, for children of video is removed from, inter alia, the ability to provide comments and public views likes.
Child looking at mobile phone toy videos from Youtube.Merja Siirilä / Yle
YouTube, published last week in the video (switch to another service), which it to inform content providers of the upcoming changes, and give instructions on how the user can bookmark their channel and videos as child-directed. The company advises to classify also already service download old videos.
the Content can be Youtube, according to aimed at children, for example, when the video in the emphasis on children and children’s most popular characters, children’s software, toys, kids songs, educational content and children interested in public figures.
the Company’s representative said on the video, that they can not give legal advice and to determine whether a particular video aimed at children. Ultimately, the content providers themselves are responsible for their videos and they may be penalties, if the video is not marked correctly.
Huge fines threatening tubettaja to
the American technology website The Verge (you move to another service) according to many tubettaja you are uninformed about what kind of content exactly should be classified as child directed, and what the video of the wrong kind of classification follows.
in the Gray area are, for example, game videos, toy reviews, anime, adult animation series, and Star wars, I like the popular brands, which is both child and adult fans. This too is unclear, whether a single tubettaja look at children of interest to the public person.
The Verge, according to the FTC can sue individual YouTube channel owners, if these do not comply with the new rules. For example, many manufacturers of toys is child-oriented YouTube channels. In practice, therefore, the channel administrator can be forced into legal trouble, if he don’t mean children-oriented content correctly.
The Verge, according to COPPA-the law gives the FTC an opportunity to claim 42, 000 dollars in compensation for every wrong mark on the video.
If the FTC decides that the target is the children, we get a fine. It’s scary, toy videos Pixel Dan channel will release the Dan Eardley said The Vergelle.
the technology website estimates that the FTC’s resources are not sufficient, however, to all of the YouTube video control so the authorities will probably focus on the most popular channels to chase.
Screenshots Pixel Dan’s toy from the video and the English language colors educational Learn Colors with Gorilla videos.Screenshots of Pixel Dan and Learn Colors with Gorilla video”should be taken seriously”
Many finns tubettaja representing an influential office of the troo are finland’s Head of Productions Kaisa Suomela estimates via email to Yle, that Youtube rule changes should be taken seriously.
We believe, however, that this is going to affect youtube’s popularity significantly. Good content is enough viewers to continue, Suomela says.
suomela, according to the YouTube content in order to control the artificial intelligence with the help associated with a problem that koneäly does not recognize, for example, the scandinavian languages well enough.
– Users have the ability to report incorrect classified Youtube. It remains to be seen what interpretation the practice will be.
Suomela stated that because this is a new thing, so this stage is not yet information on how to COPPA-the application of law is going to affect Finland and Finland-Tubesta.
according to him, the result, for example, the nordic tubettaja to come to youtube’s terms of use. The company has the right to close tubettaja of user accounts, if the terms of use are violated.
YouTube is fine itself the obligation under, and seeks through this to give the responsibility but also its users, Suomela estimates.
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