Everything is ready for the “Concorso d’eleganza City of Turin”. The great event, by the Automotoclub Storico Italiano, and Pininfarina, will be held Saturday, may 30, in the prestigious setting of piazza San Carlo.

The new edition of the competition for classic cars, Italy’s oldest (the first edition dates from 1923) was announced in preview at the salone Automotoretrò, in the course of the event at the Lingotto Fiere of Turin, until Sunday 2 February.

This year the festival wants to be a special tribute to 90 years of Pininfarina and will see the participation of collectors from all over the world with the exhibition of the 90 car the most representative of the famous atelier in turin, with a series of models ranging from the origins to our days.

The program of the “concours d Elegance City of Turin 2020 – 90° Pininfarina” provides for the concentration of cars in the afternoon of Saturday, may 30, in the piazza San Carlo, where they will remain in the exhibition divided by the period, and evaluated by three different juries.

A the jury, chaired by Lorenza Pininfarina, grandson of the founder, will be composed only of women, and another formed by the experts of the Automotoclub storico italiano, and the third by the judgments of the public.

To report that the first participation by Pininfarina at the Concorso d’eleganza in Turin dates back to 1933, with a debut accompanied by the success in the category of “custom-built” thanks to an original interpretation of the Lancia Dilambda.

In 1934, the “Pinin Farina” (the name Pininfarina came in 1961) has a Lancia Astura, aerodynamic design that arouses a great admiration and imposes itself again in its category.
The next year continues in the wake of the success of the factory in turin with an imposing Rolls-Royce Phantom II.

The story of the contest was marked by many achievements signed Pinin Farina on the basis of the Lancia Astura and Aprilia, Alfa Romeo 6C Fiat 6C 1500 and all united by a style that is never banal and always striving to the future.

In some cases, the creativity, the elegance, in others, the aerodynamics and the sportiness, and all the creations are able to satisfy a range of customers is very wide. Even today, in the competitions of the elegance of the current organized around the world, the creations of Pininfarina, are still numerous and, in many cases, the winners of the major awards.

in Short, this year the “Concorso d’eleganza City of Turin 2020 – 90° Pininfarina” will offer the public the rare opportunity to admire them all at once so many examples of cars the result of the creativity of one of the greatest interpreters of the history of the car.

“We are happy and proud to collaborate with Pininfarina, the organization of an event so important, he emphasized, Alberto Dark, president of the ASI – and we’re equally satisfied because Turin will be involved in the celebrations of a well-known brand all over the world, a name that represents the Italian excellence in design, creativity and innovation.
Furthermore, with its 90 years of activity, Pininfarina is also the history and the tradition of the fundamental issues on which, since 1966, the Automotoclub Storico Italiano is committed with passion and competence, with the objective of protecting and promoting the immense historic and cultural heritage.
The Competition in Turin 2020 will be only the first of a new course, because the Asi, thanks to the support and enthusiasm shown by the local Administration, it will be repeated again in the years to come, bringing forth a manifestation invented in Turin nearly a century ago.”

“The most important gathering of cars Pininfarina ever could take place in piazza San Carlo – said Paolo Pininfarina – the living room of the city where the Company was founded 90 years ago, in may of 1930.
Thank you the City of Turin, for having shared our desire to organize this extraordinary event and the Asi for the valuable support that we give.
A special thought goes to those who preceded me in the role of president helping to write this history of 90 years of innovation: the founder Pinin Farina, my father Sergio, my brother and Andrea.
Finally, a thank you to our employees past and present who, through their work and their passion have made possible the realization of the 90 masterpieces of the industrial”.

“Turin, ” concluded the mayor Chiara Appendino – is proud to celebrate the history and tradition of the brand known the world over as one of Pininfarina.
I therefore would like to thank Asi and Paolo Pininfarina have decided to organize in our city for this event, thus returning even more prestige to a cultural heritage and material of our history.
we All hope that the Competition of Elegance of the City of Turin will become a recurring event for our community that I am sure will enhance his knowledge to face with responsibility the challenges of the future and the changes that are involving a sector which is still highly strategic for our country”. (m.r.)

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